<h2> <SPAN name="article31"></SPAN> The Largest Circulation </h2>
<p>There died recently a gentleman named Nat Gould, twenty
million copies of whose books had been sold. They were hardly
ever reviewed in the literary papers; advertisements of them
rarely appeared; no puffs nor photographs of the author were
thrust upon one, Unostentatiously he wrote them--five in a
year--and his million public was assured to him. It is
perhaps too late now to begin to read them, but we cannot
help wondering whence came his enormous popularity.</p>
<p>Mr. Gould, as all the world knows, wrote racing novels. They
were called, <i>Won by a Neck</i>, or <i>Lost by a Head</i>,
or <i>Odds On</i>, or <i>The Stable-lad’s Dilemma</i>.
Every third man in the Army carried one about with him. I was
unlucky in this matter, for all my men belonged to the other
two-thirds; they read detective stories about a certain
Sexton Blake, who kept bursting into rooms and finding
finger-marks. In your innocence you may think that Sherlock
Holmes is the supreme British detective, but he is a child to
Blake. If I learnt nothing else in the Army, I learnt that.
Possibly these detective stories were a side-line of Mr.
Gould’s, or possibly my regiment was the one anti-Gould
regiment in the Army. At any rate, I was demobilized without
any acquaintance with the <i>Won by a Neck</i> stories.</p>
<p>There must be something about the followers of racing which
makes them different from the followers of any other sport. I
suppose that I am at least as keen on the Lunch Scores as any
other man can be on the Two-thirty Winner; yet I have no
desire whatever to read a succession of stories entitled
<i>How’s That, Umpire?</i> or <i>Run Out</i>, or
<i>Lost by a Wicket</i>. I can waste my time and money with
as much pleasure on the golf-course as Mr. Gould’s
readers can on the race-course, but those great works,
<i>Stymied</i> and <i>The Foozle on the Fifth Tee</i>, leave
me cold. My lack of interest in racing explains my lack of
interest in racing novels, but why is there no twenty million
public for <i>Off-side</i> and <i>Fouled on the
Touchline</i>? It is a mystery.</p>
<p>Though I have never read a racing novel, I can imagine it
quite easily. Lord Newmarket’s old home is mortgaged,
mortgaged everywhere. His house is mortgaged, his park is
mortgaged, his stud is mortgaged, his tie-pin is mortgaged;
yet he wants to marry Lady Angela. How can he restore his old
home to its earlier glories? There is only one chance. He
must put his shirt (the only thing that isn’t
mortgaged) on Fido for the Portland Vase. Fido is a rank
outsider--most of the bookmakers thought that he was a
fox-terrier, not a horse--and he is starting at a thousand to
one. When the starting-gate goes up, Fido will carry not only
Lord Newmarket’s shirt, but Lady Angela’s
happiness. Was there ever such a race before in the history
of racing? Only in the five thousand other racing novels. But
Lord Newmarket is reckoning without Rupert Blacknose.
Blacknose has not only sworn to wed Lady Angela, but it is he
who holds the mortgages on Lord Newmarket’s old home.
It is at Newmarket Villa that he means to settle down when he
is married. If Fido wins, his dreams are shattered. At dead
of night he climbs into Fido’s stable, and paints him
white with a few black splotches. Surely <i>now</i> he will
be disqualified as a fox-terrier! He climbs out again,
laughing sardonically to himself.... The day of the great
race dawns. The Portland Vasel Who has not heard of it? In
the far-away Malay Archipelago... in the remotest parts of
the Australian bush... in West Kensington... etc., etc.
Anyway, the downs were black with people, and the stands were
black with more people, and the paddock was packed with black
people. But of all these people none concealed beneath a mask
of impassivity a heart more anxious than Lord
Newmarket’s. He wandered restlessly into the
weighing-room. He weighed himself. He had gone down a pound.
He wandered out again. The downs were still black with
humanity. Then came a hoarse cry from twenty thousand
throats. <i>“They’re off!”</i></p>
<p>Yes, well, Mr. Gould’s novels are probably better than
that. But it is a terrifying thought that he wrote a hundred
and thirty of them. A hundred and thirty times he described
that hoarse cry from twenty thousand throats,
“They’re off!” A hundred and thirty times
he described the downs black with humanity, and the
grandstand, and the race itself, and what the bookmakers were
saying, and the scene in the paddock. How did he do it? Had
he a special rubber stamp for all these usual features, which
saved him the trouble of writing them every time? Or did he
come quite fresh to it with each book? He wrote five of them
every year; did he forget in March what he said in January,
only to forget in June and visualize the scene afresh? To
describe a race-course a hundred thirty times--what a man!</p>
<p>Yet perhaps, after all, it is not difficult to understand why
he was so popular, why he had a following even greater than
Mr. Garvice. Mr. Garvice wrote love-stories, stories of that
sweet and fair young English girl and that charming,
handsome, athletic young Englishman. Every one who is not yet
in love, or who is unhappily married, dreams of meeting one
or the other, and to read such stories transports the
loveless for a moment into the land where they would be. But
then there are many more moneyless people in the world than
loveless; many more people who want money than who want love.
It is these people who are transported by Mr. Nat Gould. He
does not (I imagine) write of the stern-chinned, silent
millionaire who has forced his way to the top by solid grit;
we have no hopes of getting rich that way. But he does (I
imagine) write of the lucky fellow who puts his shirt both
ways on an outsider and pulls off a cool thousand. Well, that
might happen to any of us. It never has yet... but five times
a year Mr. Gould carried us away from the world where it
never has into that beautiful dream-world where it happens
quite naturally. No wonder that he was popular.</p>
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