<p>Similarly it is felt—and the sentiment is acted upon—that the
priestly servitors of the divinity should not engage in industrially
productive work; that work of any kind—any employment which is of
tangible human use—must not be carried on in the divine presence, or
within the precincts of the sanctuary; that whoever comes into the
presence should come cleansed of all profane industrial features in his
apparel or person, and should come clad in garments of more than everyday
expensiveness; that on holidays set apart in honor of or for communion
with the divinity no work that is of human use should be performed by any
one. Even the remoter, lay dependents should render a vicarious leisure to
the extent of one day in seven. In all these deliverances of men's
uninstructed sense of what is fit and proper in devout observance and in
the relations of the divinity, the effectual presence of the canons of
pecuniary reputability is obvious enough, whether these canons have had
their effect on the devout judgment in this respect immediately or at the
second remove.</p>
<p>These canons of reputability have had a similar, but more far-reaching and
more specifically determinable, effect upon the popular sense of beauty or
serviceability in consumable goods. The requirements of pecuniary decency
have, to a very appreciable extent, influenced the sense of beauty and of
utility in articles of use or beauty. Articles are to an extent preferred
for use on account of their being conspicuously wasteful; they are felt to
be serviceable somewhat in proportion as they are wasteful and ill adapted
to their ostensible use.</p>
<p>The utility of articles valued for their beauty depends closely upon the
expensiveness of the articles. A homely illustration will bring out this
dependence. A hand-wrought silver spoon, of a commercial value of some ten
to twenty dollars, is not ordinarily more serviceable—in the first
sense of the word—than a machine-made spoon of the same material. It
may not even be more serviceable than a machine-made spoon of some "base"
metal, such as aluminum, the value of which may be no more than some ten
to twenty cents. The former of the two utensils is, in fact, commonly a
less effective contrivance for its ostensible purpose than the latter. The
objection is of course ready to hand that, in taking this view of the
matter, one of the chief uses, if not the chief use, of the costlier spoon
is ignored; the hand-wrought spoon gratifies our taste, our sense of the
beautiful, while that made by machinery out of the base metal has no
useful office beyond a brute efficiency. The facts are no doubt as the
objection states them, but it will be evident on rejection that the
objection is after all more plausible than conclusive. It appears (1) that
while the different materials of which the two spoons are made each
possesses beauty and serviceability for the purpose for which it is used,
the material of the hand-wrought spoon is some one hundred times more
valuable than the baser metal, without very greatly excelling the latter
in intrinsic beauty of grain or color, and without being in any
appreciable degree superior in point of mechanical serviceability; (2) if
a close inspection should show that the supposed hand-wrought spoon were
in reality only a very clever citation of hand-wrought goods, but an
imitation so cleverly wrought as to give the same impression of line and
surface to any but a minute examination by a trained eye, the utility of
the article, including the gratification which the user derives from its
contemplation as an object of beauty, would immediately decline by some
eighty or ninety per cent, or even more; (3) if the two spoons are, to a
fairly close observer, so nearly identical in appearance that the lighter
weight of the spurious article alone betrays it, this identity of form and
color will scarcely add to the value of the machine-made spoon, nor
appreciably enhance the gratification of the user's "sense of beauty" in
contemplating it, so long as the cheaper spoon is not a novelty, ad so
long as it can be procured at a nominal cost. The case of the spoons is
typical. The superior gratification derived from the use and contemplation
of costly and supposedly beautiful products is, commonly, in great measure
a gratification of our sense of costliness masquerading under the name of
beauty. Our higher appreciation of the superior article is an appreciation
of its superior honorific character, much more frequently than it is an
unsophisticated appreciation of its beauty. The requirement of conspicuous
wastefulness is not commonly present, consciously, in our canons of taste,
but it is none the less present as a constraining norm selectively shaping
and sustaining our sense of what is beautiful, and guiding our
discrimination with respect to what may legitimately be approved as
beautiful and what may not.</p>
<p>It is at this point, where the beautiful and the honorific meet and blend,
that a discrimination between serviceability and wastefulness is most
difficult in any concrete case. It frequently happens that an article
which serves the honorific purpose of conspicuous waste is at the same
time a beautiful object; and the same application of labor to which it
owes its utility for the former purpose may, and often does, give beauty
of form and color to the article. The question is further complicated by
the fact that many objects, as, for instance, the precious stones and the
metals and some other materials used for adornment and decoration, owe
their utility as items of conspicuous waste to an antecedent utility as
objects of beauty. Gold, for instance, has a high degree of sensuous
beauty very many if not most of the highly prized works of art are
intrinsically beautiful, though often with material qualification; the
like is true of some stuffs used for clothing, of some landscapes, and of
many other things in less degree. Except for this intrinsic beauty which
they possess, these objects would scarcely have been coveted as they are,
or have become monopolized objects of pride to their possessors and users.
But the utility of these things to the possessor is commonly due less to
their intrinsic beauty than to the honor which their possession and
consumption confers, or to the obloquy which it wards off.</p>
<p>Apart from their serviceability in other respects, these objects are
beautiful and have a utility as such; they are valuable on this account if
they can be appropriated or monopolized; they are, therefore, coveted as
valuable possessions, and their exclusive enjoyment gratifies the
possessor's sense of pecuniary superiority at the same time that their
contemplation gratifies his sense of beauty. But their beauty, in the
naive sense of the word, is the occasion rather than the ground of their
monopolization or of their commercial value. "Great as is the sensuous
beauty of gems, their rarity and price adds an expression of distinction
to them, which they would never have if they were cheap." There is,
indeed, in the common run of cases under this head, relatively little
incentive to the exclusive possession and use of these beautiful things,
except on the ground of their honorific character as items of conspicuous
waste. Most objects of this general class, with the partial exception of
articles of personal adornment, would serve all other purposes than the
honorific one equally well, whether owned by the person viewing them or
not; and even as regards personal ornaments it is to be added that their
chief purpose is to lend �clat to the person of their wearer (or owner) by
comparison with other persons who are compelled to do without. The
aesthetic serviceability of objects of beauty is not greatly nor
universally heightened by possession.</p>
<p>The generalization for which the discussion so far affords ground is that
any valuable object in order to appeal to our sense of beauty must conform
to the requirements of beauty and of expensiveness both. But this is not
all. Beyond this the canon of expensiveness also affects our tastes in
such a way as to inextricably blend the marks of expensiveness, in our
appreciation, with the beautiful features of the object, and to subsume
the resultant effect under the head of an appreciation of beauty simply.
The marks of expensiveness come to be accepted as beautiful features of
the expensive articles. They are pleasing as being marks of honorific
costliness, and the pleasure which they afford on this score blends with
that afforded by the beautiful form and color of the object; so that we
often declare that an article of apparel, for instance, is "perfectly
lovely," when pretty much all that an analysis of the aesthetic value of
the article would leave ground for is the declaration that it is
pecuniarily honorific.</p>
<p>This blending and confusion of the elements of expensiveness and of beauty
is, perhaps, best exemplified in articles of dress and of household
furniture. The code of reputability in matters of dress decides what
shapes, colors, materials, and general effects in human apparel are for
the time to be accepted as suitable; and departures from the code are
offensive to our taste, supposedly as being departures from aesthetic
truth. The approval with which we look upon fashionable attire is by no
means to be accounted pure make-believe. We readily, and for the most part
with utter sincerity, find those things pleasing that are in vogue. Shaggy
dress-stuffs and pronounced color effects, for instance, offend us at
times when the vogue is goods of a high, glossy finish and neutral colors.
A fancy bonnet of this year's model unquestionably appeals to our
sensibilities today much more forcibly than an equally fancy bonnet of the
model of last year; although when viewed in the perspective of a quarter
of a century, it would, I apprehend, be a matter of the utmost difficulty
to award the palm for intrinsic beauty to the one rather than to the other
of these structures. So, again, it may be remarked that, considered simply
in their physical juxtaposition with the human form, the high gloss of a
gentleman's hat or of a patent-leather shoe has no more of intrinsic
beauty than a similarly high gloss on a threadbare sleeve; and yet there
is no question but that all well-bred people (in the Occidental civilized
communities) instinctively and unaffectedly cleave to the one as a
phenomenon of great beauty, and eschew the other as offensive to every
sense to which it can appeal. It is extremely doubtful if any one could be
induced to wear such a contrivance as the high hat of civilized society,
except for some urgent reason based on other than aesthetic grounds.</p>
<p>By further habituation to an appreciative perception of the marks of
expensiveness in goods, and by habitually identifying beauty with
reputability, it comes about that a beautiful article which is not
expensive is accounted not beautiful. In this way it has happened, for
instance, that some beautiful flowers pass conventionally for offensive
weeds; others that can be cultivated with relative ease are accepted and
admired by the lower middle class, who can afford no more expensive
luxuries of this kind; but these varieties are rejected as vulgar by those
people who are better able to pay for expensive flowers and who are
educated to a higher schedule of pecuniary beauty in the florist's
products; while still other flowers, of no greater intrinsic beauty than
these, are cultivated at great cost and call out much admiration from
flower-lovers whose tastes have been matured under the critical guidance
of a polite environment.</p>
<p>The same variation in matters of taste, from one class of society to
another, is visible also as regards many other kinds of consumable goods,
as, for example, is the case with furniture, houses, parks, and gardens.
This diversity of views as to what is beautiful in these various classes
of goods is not a diversity of the norm according to which the
unsophisticated sense of the beautiful works. It is not a constitutional
difference of endowments in the aesthetic respect, but rather a difference
in the code of reputability which specifies what objects properly lie
within the scope of honorific consumption for the class to which the
critic belongs. It is a difference in the traditions of propriety with
respect to the kinds of things which may, without derogation to the
consumer, be consumed under the head of objects of taste and art. With a
certain allowance for variations to be accounted for on other grounds,
these traditions are determined, more or less rigidly, by the pecuniary
plane of life of the class.</p>
<p>Everyday life affords many curious illustrations of the way in which the
code of pecuniary beauty in articles of use varies from class to class, as
well as of the way in which the conventional sense of beauty departs in
its deliverances from the sense untutored by the requirements of pecuniary
repute. Such a fact is the lawn, or the close-cropped yard or park, which
appeals so unaffectedly to the taste of the Western peoples. It appears
especially to appeal to the tastes of the well-to-do classes in those
communities in which the dolicho-blond element predominates in an
appreciable degree. The lawn unquestionably has an element of sensuous
beauty, simply as an object of apperception, and as such no doubt it
appeals pretty directly to the eye of nearly all races and all classes;
but it is, perhaps, more unquestionably beautiful to the eye of the
dolicho-blond than to most other varieties of men. This higher
appreciation of a stretch of greensward in this ethnic element than in the
other elements of the population, goes along with certain other features
of the dolicho-blond temperament that indicate that this racial element
had once been for a long time a pastoral people inhabiting a region with a
humid climate. The close-cropped lawn is beautiful in the eyes of a people
whose inherited bent it is to readily find pleasure in contemplating a
well-preserved pasture or grazing land.</p>
<p>For the aesthetic purpose the lawn is a cow pasture; and in some cases
today—where the expensiveness of the attendant circumstances bars
out any imputation of thrift—the idyl of the dolicho-blond is
rehabilitated in the introduction of a cow into a lawn or private ground.
In such cases the cow made use of is commonly of an expensive breed. The
vulgar suggestion of thrift, which is nearly inseparable from the cow, is
a standing objection to the decorative use of this animal. So that in all
cases, except where luxurious surroundings negate this suggestion, the use
of the cow as an object of taste must be avoided. Where the predilection
for some grazing animal to fill out the suggestion of the pasture is too
strong to be suppressed, the cow's place is often given to some more or
less inadequate substitute, such as deer, antelopes, or some such exotic
beast. These substitutes, although less beautiful to the pastoral eye of
Western man than the cow, are in such cases preferred because of their
superior expensiveness or futility, and their consequent repute. They are
not vulgarly lucrative either in fact or in suggestion.</p>
<p>Public parks of course fall in the same category with the lawn; they too,
at their best, are imitations of the pasture. Such a park is of course
best kept by grazing, and the cattle on the grass are themselves no mean
addition to the beauty of the thing, as need scarcely be insisted on with
anyone who has once seen a well-kept pasture. But it is worth noting, as
an expression of the pecuniary element in popular taste, that such a
method of keeping public grounds is seldom resorted to. The best that is
done by skilled workmen under the supervision of a trained keeper is a
more or less close imitation of a pasture, but the result invariably falls
somewhat short of the artistic effect of grazing. But to the average
popular apprehension a herd of cattle so pointedly suggests thrift and
usefulness that their presence in the public pleasure ground would be
intolerably cheap. This method of keeping grounds is comparatively
inexpensive, therefore it is indecorous.</p>
<p>Of the same general bearing is another feature of public grounds. There is
a studious exhibition of expensiveness coupled with a make-believe of
simplicity and crude serviceability. Private grounds also show the same
physiognomy wherever they are in the management or ownership of persons
whose tastes have been formed under middle-class habits of life or under
the upper-class traditions of no later a date than the childhood of the
generation that is now passing. Grounds which conform to the instructed
tastes of the latter-day upper class do not show these features in so
marked a degree. The reason for this difference in tastes between the past
and the incoming generation of the well-bred lies in the changing economic
situation. A similar difference is perceptible in other respects, as well
as in the accepted ideals of pleasure grounds. In this country as in most
others, until the last half century but a very small proportion of the
population were possessed of such wealth as would exempt them from thrift.
Owing to imperfect means of communication, this small fraction were
scattered and out of effective touch with one another. There was therefore
no basis for a growth of taste in disregard of expensiveness. The revolt
of the well-bred taste against vulgar thrift was unchecked. Wherever the
unsophisticated sense of beauty might show itself sporadically in an
approval of inexpensive or thrifty surroundings, it would lack the "social
confirmation" which nothing but a considerable body of like-minded people
can give. There was, therefore, no effective upper-class opinion that
would overlook evidences of possible inexpensiveness in the management of
grounds; and there was consequently no appreciable divergence between the
leisure-class and the lower middle-class ideal in the physiognomy of
pleasure grounds. Both classes equally constructed their ideals with the
fear of pecuniary disrepute before their eyes.</p>
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