<p>Today a divergence in ideals is beginning to be apparent. The portion of
the leisure class that has been consistently exempt from work and from
pecuniary cares for a generation or more is now large enough to form and
sustain opinion in matters of taste. Increased mobility of the members has
also added to the facility with which a "social confirmation" can be
attained within the class. Within this select class the exemption from
thrift is a matter so commonplace as to have lost much of its utility as a
basis of pecuniary decency. Therefore the latter-day upper-class canons of
taste do not so consistently insist on an unremitting demonstration of
expensiveness and a strict exclusion of the appearance of thrift. So, a
predilection for the rustic and the "natural" in parks and grounds makes
its appearance on these higher social and intellectual levels. This
predilection is in large part an outcropping of the instinct of
workmanship; and it works out its results with varying degrees of
consistency. It is seldom altogether unaffected, and at times it shades
off into something not widely different from that make-believe of
rusticity which has been referred to above.</p>
<p>A weakness for crudely serviceable contrivances that pointedly suggest
immediate and wasteless use is present even in the middle-class tastes;
but it is there kept well in hand under the unbroken dominance of the
canon of reputable futility. Consequently it works out in a variety of
ways and means for shamming serviceability—in such contrivances as
rustic fences, bridges, bowers, pavilions, and the like decorative
features. An expression of this affectation of serviceability, at what is
perhaps its widest divergence from the first promptings of the sense of
economic beauty, is afforded by the cast-iron rustic fence and trellis or
by a circuitous drive laid across level ground.</p>
<p>The select leisure class has outgrown the use of these pseudo-serviceable
variants of pecuniary beauty, at least at some points. But the taste of
the more recent accessions to the leisure class proper and of the middle
and lower classes still requires a pecuniary beauty to supplement the
aesthetic beauty, even in those objects which are primarily admired for
the beauty that belongs to them as natural growths.</p>
<p>The popular taste in these matters is to be seen in the prevalent high
appreciation of topiary work and of the conventional flower-beds of public
grounds. Perhaps as happy an illustration as may be had of this dominance
of pecuniary beauty over aesthetic beauty in middle-class tastes is seen
in the reconstruction of the grounds lately occupied by the Columbian
Exposition. The evidence goes to show that the requirement of reputable
expensiveness is still present in good vigor even where all ostensibly
lavish display is avoided. The artistic effects actually wrought in this
work of reconstruction diverge somewhat widely from the effect to which
the same ground would have lent itself in hands not guided by pecuniary
canons of taste. And even the better class of the city's population view
the progress of the work with an unreserved approval which suggests that
there is in this case little if any discrepancy between the tastes of the
upper and the lower or middle classes of the city. The sense of beauty in
the population of this representative city of the advanced pecuniary
culture is very chary of any departure from its great cultural principle
of conspicuous waste.</p>
<p>The love of nature, perhaps itself borrowed from a higher-class code of
taste, sometimes expresses itself in unexpected ways under the guidance of
this canon of pecuniary beauty, and leads to results that may seem
incongruous to an unreflecting beholder. The well-accepted practice of
planting trees in the treeless areas of this country, for instance, has
been carried over as an item of honorific expenditure into the heavily
wooded areas; so that it is by no means unusual for a village or a farmer
in the wooded country to clear the land of its native trees and
immediately replant saplings of certain introduced varieties about the
farmyard or along the streets. In this way a forest growth of oak, elm,
beech, butternut, hemlock, basswood, and birch is cleared off to give room
for saplings of soft maple, cottonwood, and brittle willow. It is felt
that the inexpensiveness of leaving the forest trees standing would
derogate from the dignity that should invest an article which is intended
to serve a decorative and honorific end.</p>
<p>The like pervading guidance of taste by pecuniary repute is traceable in
the prevalent standards of beauty in animals. The part played by this
canon of taste in assigning her place in the popular aesthetic scale to
the cow has already been spokes of. Something to the same effect is true
of the other domestic animals, so far as they are in an appreciable degree
industrially useful to the community—as, for instance, barnyard
fowl, hogs, cattle, sheep, goats, draught-horses. They are of the nature
of productive goods, and serve a useful, often a lucrative end; therefore
beauty is not readily imputed to them. The case is different with those
domestic animals which ordinarily serve no industrial end; such as
pigeons, parrots and other cage-birds, cats, dogs, and fast horses. These
commonly are items of conspicuous consumption, and are therefore honorific
in their nature and may legitimately be accounted beautiful. This class of
animals are conventionally admired by the body of the upper classes, while
the pecuniarily lower classes—and that select minority of the
leisure class among whom the rigorous canon that abjures thrift is in a
measure obsolescent—find beauty in one class of animals as in
another, without drawing a hard and fast line of pecuniary demarcation
between the beautiful and the ugly. In the case of those domestic animals
which are honorific and are reputed beautiful, there is a subsidiary basis
of merit that should be spokes of. Apart from the birds which belong in
the honorific class of domestic animals, and which owe their place in this
class to their non-lucrative character alone, the animals which merit
particular attention are cats, dogs, and fast horses. The cat is less
reputable than the other two just named, because she is less wasteful; she
may even serve a useful end. At the same time the cat's temperament does
not fit her for the honorific purpose. She lives with man on terms of
equality, knows nothing of that relation of status which is the ancient
basis of all distinctions of worth, honor, and repute, and she does not
lend herself with facility to an invidious comparison between her owner
and his neighbors. The exception to this last rule occurs in the case of
such scarce and fanciful products as the Angora cat, which have some
slight honorific value on the ground of expensiveness, and have,
therefore, some special claim to beauty on pecuniary grounds.</p>
<p>The dog has advantages in the way of uselessness as well as in special
gifts of temperament. He is often spoken of, in an eminent sense, as the
friend of man, and his intelligence and fidelity are praised. The meaning
of this is that the dog is man's servant and that he has the gift of an
unquestioning subservience and a slave's quickness in guessing his
master's mood. Coupled with these traits, which fit him well for the
relation of status—and which must for the present purpose be set
down as serviceable traits—the dog has some characteristics which
are of a more equivocal aesthetic value. He is the filthiest of the
domestic animals in his person and the nastiest in his habits. For this he
makes up is a servile, fawning attitude towards his master, and a
readiness to inflict damage and discomfort on all else. The dog, then,
commends himself to our favor by affording play to our propensity for
mastery, and as he is also an item of expense, and commonly serves no
industrial purpose, he holds a well-assured place in men's regard as a
thing of good repute. The dog is at the same time associated in our
imagination with the chase—a meritorious employment and an
expression of the honorable predatory impulse. Standing on this vantage
ground, whatever beauty of form and motion and whatever commendable mental
traits he may possess are conventionally acknowledged and magnified. And
even those varieties of the dog which have been bred into grotesque
deformity by the dog-fancier are in good faith accounted beautiful by
many. These varieties of dogs—and the like is true of other
fancy-bred animals—are rated and graded in aesthetic value somewhat
in proportion to the degree of grotesqueness and instability of the
particular fashion which the deformity takes in the given case. For the
purpose in hand, this differential utility on the ground of grotesqueness
and instability of structure is reducible to terms of a greater scarcity
and consequent expense. The commercial value of canine monstrosities, such
as the prevailing styles of pet dogs both for men's and women's use, rests
on their high cost of production, and their value to their owners lies
chiefly in their utility as items of conspicuous consumption. Indirectly,
through reflection upon their honorific expensiveness, a social worth is
imputed to them; and so, by an easy substitution of words and ideas, they
come to be admired and reputed beautiful. Since any attention bestowed
upon these animals is in no sense gainful or useful, it is also reputable;
and since the habit of giving them attention is consequently not
deprecated, it may grow into an habitual attachment of great tenacity and
of a most benevolent character. So that in the affection bestowed on pet
animals the canon of expensiveness is present more or less remotely as a
norm which guides and shapes the sentiment and the selection of its
object. The like is true, as will be noticed presently, with respect to
affection for persons also; although the manner in which the norm acts in
that case is somewhat different.</p>
<p>The case of the fast horse is much like that of the dog. He is on the
whole expensive, or wasteful and useless—for the industrial purpose.
What productive use he may possess, in the way of enhancing the well-being
of the community or making the way of life easier for men, takes the form
of exhibitions of force and facility of motion that gratify the popular
aesthetic sense. This is of course a substantial serviceability. The horse
is not endowed with the spiritual aptitude for servile dependence in the
same measure as the dog; but he ministers effectually to his master's
impulse to convert the "animate" forces of the environment to his own use
and discretion and so express his own dominating individuality through
them. The fast horse is at least potentially a race-horse, of high or low
degree; and it is as such that he is peculiarly serviceable to his owner.
The utility of the fast horse lies largely in his efficiency as a means of
emulation; it gratifies the owner's sense of aggression and dominance to
have his own horse outstrip his neighbor's. This use being not lucrative,
but on the whole pretty consistently wasteful, and quite conspicuously so,
it is honorific, and therefore gives the fast horse a strong presumptive
position of reputability. Beyond this, the race-horse proper has also a
similarly non-industrial but honorific use as a gambling instrument.</p>
<p>The fast horse, then, is aesthetically fortunate, in that the canon of
pecuniary good repute legitimates a free appreciation of whatever beauty
or serviceability he may possess. His pretensions have the countenance of
the principle of conspicuous waste and the backing of the predatory
aptitude for dominance and emulation. The horse is, moreover, a beautiful
animal, although the race-horse is so in no peculiar degree to the
uninstructed taste of those persons who belong neither in the class of
race-horse fanciers nor in the class whose sense of beauty is held in
abeyance by the moral constraint of the horse fancier's award. To this
untutored taste the most beautiful horse seems to be a form which has
suffered less radical alteration than the race-horse under the breeder's
selective development of the animal. Still, when a writer or speaker—especially
of those whose eloquence is most consistently commonplace wants an
illustration of animal grace and serviceability, for rhetorical use, he
habitually turns to the horse; and he commonly makes it plain before he is
done that what he has in mind is the race-horse.</p>
<p>It should be noted that in the graduated appreciation of varieties of
horses and of dogs, such as one meets with among people of even moderately
cultivated tastes in these matters, there is also discernible another and
more direct line of influence of the leisure-class canons of reputability.
In this country, for instance, leisure-class tastes are to some extent
shaped on usages and habits which prevail, or which are apprehended to
prevail, among the leisure class of Great Britain. In dogs this is true to
a less extent than in horses. In horses, more particularly in saddle
horses—which at their best serve the purpose of wasteful display
simply—it will hold true in a general way that a horse is more
beautiful in proportion as he is more English; the English leisure class
being, for purposes of reputable usage, the upper leisure class of this
country, and so the exemplar for the lower grades. This mimicry in the
methods of the apperception of beauty and in the forming of judgments of
taste need not result in a spurious, or at any rate not a hypocritical or
affected, predilection. The predilection is as serious and as substantial
an award of taste when it rests on this basis as when it rests on any
other, the difference is that this taste is and as substantial an award of
taste when it rests on this basis as when it rests on any other; the
difference is that this taste is a taste for the reputably correct, not
for the aesthetically true.</p>
<p>The mimicry, it should be said, extends further than to the sense of
beauty in horseflesh simply. It includes trappings and horsemanship as
well, so that the correct or reputably beautiful seat or posture is also
decided by English usage, as well as the equestrian gait. To show how
fortuitous may sometimes be the circumstances which decide what shall be
becoming and what not under the pecuniary canon of beauty, it may be noted
that this English seat, and the peculiarly distressing gait which has made
an awkward seat necessary, are a survival from the time when the English
roads were so bad with mire and mud as to be virtually impassable for a
horse travelling at a more comfortable gait; so that a person of decorous
tastes in horsemanship today rides a punch with docked tail, in an
uncomfortable posture and at a distressing gait, because the English roads
during a great part of the last century were impassable for a horse
travelling at a more horse-like gait, or for an animal built for moving
with ease over the firm and open country to which the horse is indigenous.
It is not only with respect to consumable goods—including domestic
animals—that the canons of taste have been colored by the canons of
pecuniary reputability. Something to the like effect is to be said for
beauty in persons. In order to avoid whatever may be matter of
controversy, no weight will be given in this connection to such popular
predilection as there may be for the dignified (leisurely) bearing and
poly presence that are by vulgar tradition associated with opulence in
mature men. These traits are in some measure accepted as elements of
personal beauty. But there are certain elements of feminine beauty, on the
other hand, which come in under this head, and which are of so concrete
and specific a character as to admit of itemized appreciation. It is more
or less a rule that in communities which are at the stage of economic
development at which women are valued by the upper class for their
service, the ideal of female beauty is a robust, large-limbed woman. The
ground of appreciation is the physique, while the conformation of the face
is of secondary weight only. A well-known instance of this ideal of the
early predatory culture is that of the maidens of the Homeric poems.</p>
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