<p>Having so explained the phenomenon of shifting fashions, the next thing is
to make the explanation tally with everyday facts. Among these everyday
facts is the well-known liking which all men have for the styles that are
in vogue at any given time. A new style comes into vogue and remains in
favor for a season, and, at least so long as it is a novelty, people very
generally find the new style attractive. The prevailing fashion is felt to
be beautiful. This is due partly to the relief it affords in being
different from what went before it, partly to its being reputable. As
indicated in the last chapter, the canon of reputability to some extent
shapes our tastes, so that under its guidance anything will be accepted as
becoming until its novelty wears off, or until the warrant of reputability
is transferred to a new and novel structure serving the same general
purpose. That the alleged beauty, or "loveliness," of the styles in vogue
at any given time is transient and spurious only is attested by the fact
that none of the many shifting fashions will bear the test of time. When
seen in the perspective of half-a-dozen years or more, the best of our
fashions strike us as grotesque, if not unsightly. Our transient
attachment to whatever happens to be the latest rests on other than
aesthetic grounds, and lasts only until our abiding aesthetic sense has
had time to assert itself and reject this latest indigestible contrivance.</p>
<p>The process of developing an aesthetic nausea takes more or less time; the
length of time required in any given case being inversely as the degree of
intrinsic odiousness of the style in question. This time relation between
odiousness and instability in fashions affords ground for the inference
that the more rapidly the styles succeed and displace one another, the
more offensive they are to sound taste. The presumption, therefore, is
that the farther the community, especially the wealthy classes of the
community, develop in wealth and mobility and in the range of their human
contact, the more imperatively will the law of conspicuous waste assert
itself in matters of dress, the more will the sense of beauty tend to fall
into abeyance or be overborne by the canon of pecuniary reputability, the
more rapidly will fashions shift and change, and the more grotesque and
intolerable will be the varying styles that successively come into vogue.</p>
<p>There remains at least one point in this theory of dress yet to be
discussed. Most of what has been said applies to men's attire as well as
to that of women; although in modern times it applies at nearly all points
with greater force to that of women. But at one point the dress of women
differs substantially from that of men. In woman's dress there is
obviously greater insistence on such features as testify to the wearer's
exemption from or incapacity for all vulgarly productive employment. This
characteristic of woman's apparel is of interest, not only as completing
the theory of dress, but also as confirming what has already been said of
the economic status of women, both in the past and in the present.</p>
<p>As has been seen in the discussion of woman's status under the heads of
Vicarious Leisure and Vicarious Consumption, it has in the course of
economic development become the office of the woman to consume vicariously
for the head of the household; and her apparel is contrived with this
object in view. It has come about that obviously productive labor is in a
peculiar degree derogatory to respectable women, and therefore special
pains should be taken in the construction of women's dress, to impress
upon the beholder the fact (often indeed a fiction) that the wearer does
not and can not habitually engage in useful work. Propriety requires
respectable women to abstain more consistently from useful effort and to
make more of a show of leisure than the men of the same social classes. It
grates painfully on our nerves to contemplate the necessity of any
well-bred woman's earning a livelihood by useful work. It is not "woman's
sphere." Her sphere is within the household, which she should "beautify,"
and of which she should be the "chief ornament." The male head of the
household is not currently spoken of as its ornament. This feature taken
in conjunction with the other fact that propriety requires more
unremitting attention to expensive display in the dress and other
paraphernalia of women, goes to enforce the view already implied in what
has gone before. By virtue of its descent from a patriarchal past, our
social system makes it the woman's function in an especial degree to put
in evidence her household's ability to pay. According to the modern
civilized scheme of life, the good name of the household to which she
belongs should be the special care of the woman; and the system of
honorific expenditure and conspicuous leisure by which this good name is
chiefly sustained is therefore the woman's sphere. In the ideal scheme, as
it tends to realize itself in the life of the higher pecuniary classes,
this attention to conspicuous waste of substance and effort should
normally be the sole economic function of the woman.</p>
<p>At the stage of economic development at which the women were still in the
full sense the property of the men, the performance of conspicuous leisure
and consumption came to be part of the services required of them. The
women being not their own masters, obvious expenditure and leisure on
their part would redound to the credit of their master rather than to
their own credit; and therefore the more expensive and the more obviously
unproductive the women of the household are, the more creditable and more
effective for the purpose of reputability of the household or its head
will their life be. So much so that the women have been required not only
to afford evidence of a life of leisure, but even to disable themselves
for useful activity.</p>
<p>It is at this point that the dress of men falls short of that of women,
and for sufficient reason. Conspicuous waste and conspicuous leisure are
reputable because they are evidence of pecuniary strength; pecuniary
strength is reputable or honorific because, in the last analysis, it
argues success and superior force; therefore the evidence of waste and
leisure put forth by any individual in his own behalf cannot consistently
take such a form or be carried to such a pitch as to argue incapacity or
marked discomfort on his part; as the exhibition would in that case show
not superior force, but inferiority, and so defeat its own purpose. So,
then, wherever wasteful expenditure and the show of abstention from effort
is normally, or on an average, carried to the extent of showing obvious
discomfort or voluntarily induced physical disability. There the immediate
inference is that the individual in question does not perform this
wasteful expenditure and undergo this disability for her own personal gain
in pecuniary repute, but in behalf of some one else to whom she stands in
a relation of economic dependence; a relation which in the last analysis
must, in economic theory, reduce itself to a relation of servitude.</p>
<p>To apply this generalization to women's dress, and put the matter in
concrete terms: the high heel, the skirt, the impracticable bonnet, the
corset, and the general disregard of the wearer's comfort which is an
obvious feature of all civilized women's apparel, are so many items of
evidence to the effect that in the modern civilized scheme of life the
woman is still, in theory, the economic dependent of the man—that,
perhaps in a highly idealized sense, she still is the man's chattel. The
homely reason for all this conspicuous leisure and attire on the part of
women lies in the fact that they are servants to whom, in the
differentiation of economic functions, has been delegated the office of
putting in evidence their master's ability to pay. There is a marked
similarity in these respects between the apparel of women and that of
domestic servants, especially liveried servants. In both there is a very
elaborate show of unnecessary expensiveness, and in both cases there is
also a notable disregard of the physical comfort of the wearer. But the
attire of the lady goes farther in its elaborate insistence on the
idleness, if not on the physical infirmity of the wearer, than does that
of the domestic. And this is as it should be; for in theory, according to
the ideal scheme of the pecuniary culture, the lady of the house is the
chief menial of the household.</p>
<p>Besides servants, currently recognized as such, there is at least one
other class of persons whose garb assimilates them to the class of
servants and shows many of the features that go to make up the womanliness
of woman's dress. This is the priestly class. Priestly vestments show, in
accentuated form, all the features that have been shown to be evidence of
a servile status and a vicarious life. Even more strikingly than the
everyday habit of the priest, the vestments, properly so called, are
ornate, grotesque, inconvenient, and, at least ostensibly, comfortless to
the point of distress. The priest is at the same time expected to refrain
from useful effort and, when before the public eye, to present an
impassively disconsolate countenance, very much after the manner of a
well-trained domestic servant. The shaven face of the priest is a further
item to the same effect. This assimilation of the priestly class to the
class of body servants, in demeanor and apparel, is due to the similarity
of the two classes as regards economic function. In economic theory, the
priest is a body servant, constructively in attendance upon the person of
the divinity whose livery he wears. His livery is of a very expensive
character, as it should be in order to set forth in a beseeming manner the
dignity of his exalted master; but it is contrived to show that the
wearing of it contributes little or nothing to the physical comfort of the
wearer, for it is an item of vicarious consumption, and the repute which
accrues from its consumption is to be imputed to the absent master, not to
the servant.</p>
<p>The line of demarcation between the dress of women, priests, and servants,
on the one hand, and of men, on the other hand, is not always consistently
observed in practice, but it will scarcely be disputed that it is always
present in a more or less definite way in the popular habits of thought.
There are of course also free men, and not a few of them, who, in their
blind zeal for faultless reputable attire, transgress the theoretical line
between man's and woman's dress, to the extent of arraying themselves in
apparel that is obviously designed to vex the mortal frame; but everyone
recognizes without hesitation that such apparel for men is a departure
from the normal. We are in the habit of saying that such dress is
"effeminate"; and one sometimes hears the remark that such or such an
exquisitely attired gentleman is as well dressed as a footman.</p>
<p>Certain apparent discrepancies under this theory of dress merit a more
detailed examination, especially as they mark a more or less evident trend
in the later and maturer development of dress. The vogue of the corset
offers an apparent exception from the rule of which it has here been cited
as an illustration. A closer examination, however, will show that this
apparent exception is really a verification of the rule that the vogue of
any given element or feature in dress rests on its utility as an evidence
of pecuniary standing. It is well known that in the industrially more
advanced communities the corset is employed only within certain fairly
well defined social strata. The women of the poorer classes, especially of
the rural population, do not habitually use it, except as a holiday
luxury. Among these classes the women have to work hard, and it avails
them little in the way of a pretense of leisure to so crucify the flesh in
everyday life. The holiday use of the contrivance is due to imitation of a
higher-class canon of decency. Upwards from this low level of indigence
and manual labor, the corset was until within a generation or two nearly
indispensable to a socially blameless standing for all women, including
the wealthiest and most reputable. This rule held so long as there still
was no large class of people wealthy enough to be above the imputation of
any necessity for manual labor and at the same time large enough to form a
self-sufficient, isolated social body whose mass would afford a foundation
for special rules of conduct within the class, enforced by the current
opinion of the class alone. But now there has grown up a large enough
leisure class possessed of such wealth that any aspersion on the score of
enforced manual employment would be idle and harmless calumny; and the
corset has therefore in large measure fallen into disuse within this
class. The exceptions under this rule of exemption from the corset are
more apparent than real. They are the wealthy classes of countries with a
lower industrial structure—nearer the archaic, quasi-industrial type—together
with the later accessions of the wealthy classes in the more advanced
industrial communities. The latter have not yet had time to divest
themselves of the plebeian canons of taste and of reputability carried
over from their former, lower pecuniary grade. Such survival of the corset
is not infrequent among the higher social classes of those American
cities, for instance, which have recently and rapidly risen into opulence.
If the word be used as a technical term, without any odious implication,
it may be said that the corset persists in great measure through the
period of snobbery—the interval of uncertainty and of transition
from a lower to the upper levels of pecuniary culture. That is to say, in
all countries which have inherited the corset it continues in use wherever
and so long as it serves its purpose as an evidence of honorific leisure
by arguing physical disability in the wearer. The same rule of course
applies to other mutilations and contrivances for decreasing the visible
efficiency of the individual.</p>
<p>Something similar should hold true with respect to divers items of
conspicuous consumption, and indeed something of the kind does seem to
hold to a slight degree of sundry features of dress, especially if such
features involve a marked discomfort or appearance of discomfort to the
wearer. During the past one hundred years there is a tendency perceptible,
in the development of men's dress especially, to discontinue methods of
expenditure and the use of symbols of leisure which must have been
irksome, which may have served a good purpose in their time, but the
continuation of which among the upper classes today would be a work of
supererogation; as, for instance, the use of powdered wigs and of gold
lace, and the practice of constantly shaving the face. There has of late
years been some slight recrudescence of the shaven face in polite society,
but this is probably a transient and unadvised mimicry of the fashion
imposed upon body servants, and it may fairly be expected to go the way of
the powdered wig of our grandfathers.</p>
<p>These indices and others which resemble them in point of the boldness with
which they point out to all observers the habitual uselessness of those
persons who employ them, have been replaced by other, more dedicate
methods of expressing the same fact; methods which are no less evident to
the trained eyes of that smaller, select circle whose good opinion is
chiefly sought. The earlier and cruder method of advertisement held its
ground so long as the public to which the exhibitor had to appeal
comprised large portions of the community who were not trained to detect
delicate variations in the evidences of wealth and leisure. The method of
advertisement undergoes a refinement when a sufficiently large wealthy
class has developed, who have the leisure for acquiring skill in
interpreting the subtler signs of expenditure. "Loud" dress becomes
offensive to people of taste, as evincing an undue desire to reach and
impress the untrained sensibilities of the vulgar. To the individual of
high breeding, it is only the more honorific esteem accorded by the
cultivated sense of the members of his own high class that is of material
consequence. Since the wealthy leisure class has grown so large, or the
contact of the leisure-class individual with members of his own class has
grown so wide, as to constitute a human environment sufficient for the
honorific purpose, there arises a tendency to exclude the baser elements
of the population from the scheme even as spectators whose applause or
mortification should be sought. The result of all this is a refinement of
methods, a resort to subtler contrivances, and a spiritualization of the
scheme of symbolism in dress. And as this upper leisure class sets the
pace in all matters of decency, the result for the rest of society also is
a gradual amelioration of the scheme of dress. As the community advances
in wealth and culture, the ability to pay is put in evidence by means
which require a progressively nicer discrimination in the beholder. This
nicer discrimination between advertising media is in fact a very large
element of the higher pecuniary culture.</p>
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