<SPAN name="toc_85" id="toc_85"></SPAN>
<h1 class="tei tei-head">LVI—"EFFECTIVE HOUSE ORGANS"</h1>
<p class="tei tei-p">To the hurrying commuter as he waits for his
two cents change at the news stand it looks as
if all the periodicals in the United States were on
display there, none of which he ever has quite
time enough to buy. It seems incredible that there
should be presses enough in the country to print
all the matter that he sees hanging from wires, piled
on the counter and dangling from clips over the
edge, to say nothing of his conceiving of there being
other periodicals in circulation which he never even
hears about. But any one knowing the commuter
well enough to call him "dearie" might tell him
in slightly worn vernacular that he doesn't know
the half of it.</p>
<p class="tei tei-p">One cannot get a true idea of the amount of sideline
printing that is done in this country without
reading "Effective House Organs," written by
Robert E. Ramsay. The mass effect of this book
is appalling. Page after page of clear-cut illustrations
show reproductions of hundreds and hundreds
of house-organ covers and give the reader a hopeless
<span class="tei-pb" id="page278"></span><SPAN name="Pg278" id="Pg278" class="tei tei-anchor"></SPAN>sensation of going down for the third time.
Such names as "Gas Logic," "Crane-ing," "Hidden's
Hints," "The Y. and E. Idea," "Vim,"
"Tick Talk" and "The Smileage" show that
Yankee ingenuity has invaded the publishing field,
which means that the literature of business is on
its way to becoming the literature of the land.</p>
<p class="tei tei-p">For those who are so illiterate as not to be familiar
with the literature of business, I quote a
definition of the word "house organ":</p>
<p class="tei tei-p">"A house magazine or bulletin to dealers, customers
or employees, designed to promote goodwill,
increase sales, induce better salesmanship or
develop better profits."</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">In spite of Mr. Ramsay's exceedingly thorough
treatment of his subject, there is one type of house
organ to which he devotes much too little space.
This is the so-called "employee or internal house
organ" and is designed to keep the help happy and
contented with their lot and to spur them on to
extra effort in making it a banner year for the
stockholders. The possibilities of this sort of house
organ in the solution of the problem of industrial
unrest are limitless.</p>
<p class="tei tei-p">Publications for light reading among employees
are usually called by such titles as "Diblee Doings,"
<span class="tei-pb" id="page279"></span><SPAN name="Pg279" id="Pg279" class="tei tei-anchor"></SPAN>"Tinkham Topics," "The Mooney and Carmiechal
Machine Lather" or "Better Belting News."</p>
<p class="tei tei-p">First of all, they carry news notes of happenings
among the employees, so that a real spirit of cooperation
and team-play may be fostered. These
news notes include such as the following:</p>
<p class="tei tei-p">"Eddie Lingard of the Screen Room force, was
observed last Saturday evening between the mystic
hours of six-thirty with a certain party from the
Shipping Room, said party in a tan knit sweater,
on their way to Ollie's. Come, 'fess up, Eddie!"</p>
<p class="tei tei-p">"Everyone is wondering who the person is who
put chocolate peppermints in some of the girls'
pockets while they were hanging in the Girls' Rest
Room Thursday afternoon, it being so hot that
they melted and practically ruined some of their
clothing. Some folks have a funny sense of
humor."</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">Then there are excerpts from speeches made by
the Rev. Charles Aubrey Eaton and young Mr.
Rockefeller or by the President and Treasurer of the
Diamond Motor Sales Corporation, saying, in part:</p>
<p class="tei tei-p">"The man who makes good in any line of work
is the man who gives the best there is in him. He
doesn't watch the clock. He doesn't kick when he
<span class="tei-pb" id="page280"></span><SPAN name="Pg280" id="Pg280" class="tei tei-anchor"></SPAN>fails to get that raise that he may have expected.
He just digs into the job harder and makes the
dust fly. And when some one comes along waving
a red flag and tries to make him stop work and
strike for more money, he turns on the agitator and
says: 'You get the h—-- out of here. I know my
job better than you do. I know my boss better
than you do, and I know that he is going to give
me the square deal just as soon as he can see his
way clear to do it. And in the mean time I am
going to WORK!'</p>
<p class="tei tei-p">"That is the kind of man who makes good."</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">And then there are efficiency contests, with the
force divided into teams trying to see which one
can wrap the most containers or stamp the largest
number of covers in the week. The winning team
gets a felt banner and their names are printed in
full in that week's issue of "Pep" or "Nosey
News."</p>
<p class="tei tei-p">And biographies of employees who have been with
the company for more than fifty years, with photographs,
and a little notice written by the Superintendent
saying that this will show the company's
appreciation of Mr. Gomble's loyal and unswerving
allegiance to his duty, implying that any one else
who does his duty for fifty years will also get his
<span class="tei-pb" id="page281"></span><SPAN name="Pg281" id="Pg281" class="tei tei-anchor"></SPAN>picture in the paper and a notice by the
Superintendent.</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">It will easily be seen how this sort of house
organ can be made to promote good feeling and
esprit de corps among the help. If only more concerns
could be prevailed upon to bring this message
of weekly or monthly good cheer to their employees,
who knows but what the whole caldron of
industrial unrest might not suddenly simmer down
to mere nothingness? It has been said that all that
is necessary is for capital and labor to understand
each other. Certainly such a house organ helps
the employees to understand their employers.</p>
<p class="tei tei-p">Perhaps some one will start a house organ edited
by the employees for circulation among the bosses,
containing newsy notes about the owners' families,
quotations from Karl Marx and the results of the
profit-sharing contest between the various mills of
the district.</p>
<p class="tei tei-p">This would complete the circle of understanding.<span class="tei-pb" id="page282"></span><SPAN name="Pg282" id="Pg282" class="tei tei-anchor"></SPAN></p>
<hr class="page" />
<SPAN name="toc_86" id="toc_86"></SPAN>
<h1 class="tei tei-head">LVII—ADVICE TO WRITERS</h1>
<p class="tei tei-p">Two books have emerged from the hundreds
that are being published on the art of writing.
One of them is "The Lure of the Pen," by Flora
Klickmann, and the other is "Learning to Write,"
a collection of Stevenson's meditations on the subject,
issued by Scribners. At first glance one might
say that the betting would be at least eight to one
on Stevenson. But for real, solid, sensible advice
in the matter of writing and selling stories in the
modern market, Miss Klickmann romps in an easy
winner.</p>
<p class="tei tei-p">It must be admitted that John William Rogers
Jr., who collected the Stevenson material, warns
the reader in his introduction that the book is not
intended to serve as "a macadamized, mile-posted
road to the secret of writing," but simply as a help
to those who want to write and who are interested
to know how Stevenson did it. So we mustn't compare
it too closely with Miss Klickmann's book,
which is quite frankly a mile-posted road, with
little sub-headings along the side of the page such
<span class="tei-pb" id="page283"></span><SPAN name="Pg283" id="Pg283" class="tei tei-anchor"></SPAN>as we used to have in Fiske's Elementary American
History. But Miss Klickmann will save the editors
of the country a great deal more trouble than
Stevenson's advice ever will. She is the editor of
an English magazine herself, and has suffered.</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">Where Miss Klickmann enumerates the pitfalls
which the candidate must avoid and points out
qualities which every good piece of writing should
have, Stevenson writes a delightful essay on "The
Profession of Letters" or "A Gossip on Romance."
These essays are very inspiring. They are too
inspiring. They make the reader feel that he can
go out and write like Stevenson. And then a lot
of two-cent stamps are wasted and a lot more editors
are cross when they get home at night.</p>
<p class="tei tei-p">On the other hand, the result of Miss Klickmann's
book is to make the reader who feels a
writing spell coming on stop and give pause. He
finds enumerated among the horrors of manuscript-reading
several items which he was on the point
of injecting into his own manuscript with considerable
pride. He may decide that the old job
in the shipping-room isn't so bad after all, with
its little envelope coming in regularly every week.
As a former member of the local manuscript-readers'
union, I will give one of three rousing cheers
<span class="tei-pb" id="page284"></span><SPAN name="Pg284" id="Pg284" class="tei tei-anchor"></SPAN>for any good work that Miss Klickmann may do
in this field. One writer kept very busy at work
in the shipping-room every day is a victory for
literature. I used to have a job in a shipping-room
myself, so I know.</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">If, for instance, the subject under discussion were
that of learning to skate, Miss Klickmann might
advise as follows:</p>
<p class="tei tei-p">1. Don't try to skate if your ankles are weak.</p>
<p class="tei tei-p">2. Get skates that fit you. A skate which can't
be put on when you get to the pond, or one which
drags behind your foot by the strap, is worse than
no skate at all.</p>
<p class="tei tei-p">3. If you are sure that you are ready, get on your
feet and skate.</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">On the same subject, Scribners might bring to
light something that Stevenson had written to a
young friend about to take his first lesson in
skating, reading as follows:</p>
<p class="tei tei-p">"To know the secret of skating is, indeed, I
have always thought, the beginning of winter-long
pleasance. It comes as sweet deliverance from the
tedium of indoor isolation and brings exhilaration,
now with a swift glide to the right, now with a
deft swerve to the left, now with a deep breath of
healthy air, now with a long exhalation of ozone,
<span class="tei-pb" id="page285"></span><SPAN name="Pg285" id="Pg285" class="tei tei-anchor"></SPAN>which the lungs, like greedy misers, have cast aside
after draining it of its treasure. But it is not health
that we love nor exhilaration that we seek, though
we may think so; our design and our sufficient reward
is to verify our own existence, say what you
will.</p>
<p class="tei tei-p">"And so, my dear young friend, I would say to
you: Open up your heart; sing as you skate; sing
inharmoniously if you will, but sing! A man may
skate with all the skill in the world; he may glide
forward with incredible deftness and curve backward
with divine grace, and yet if he be not master
of his emotions as well as of his feet, I would say—and
here Fate steps in—that he has failed."</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">There is, of course, plenty of good advice in the
Stevenson book. But it is much better as pure
reading matter than as advice to the young idea or
even the middle-aged idea. It may have been all
right for Stevenson to "play the sedulous ape" and
consciously imitate the style of Hazlitt, Lamb,
Montaigne and the rest, but if the rest of us were
to try it there would result a terrible plague of
insufferably artificial and affected authors, all playing
the sedulous ape and all looking the part.</p>
<p class="tei tei-p">On the whole, the Stevenson book makes good
reading and Miss Klickmann gives good advice.<span class="tei-pb" id="page286"></span><SPAN name="Pg286" id="Pg286" class="tei tei-anchor"></SPAN></p>
<hr class="page" />
<SPAN name="toc_87" id="toc_87"></SPAN>
<h1 class="tei tei-head">LVIII—"THE EFFECTIVE SPEAKING VOICE"</h1>
<p class="tei tei-p">Joseph A. Mosher begins his book on "The
Effective Speaking Voice" by saying:</p>
<p class="tei tei-p">"Among the many developments of the great war
was a widespread activity in public speaking."</p>
<p class="tei tei-p">Mr. Mosher, to adopt a technical term of elocution,
has said a mouthful. Whatever else the war
did for us, it raised overnight an army of public
speakers among the civilian population, many of
whom seem not yet to have received their discharge.
It is the aim of Mr. Mosher's book to keep this
Landwehr in fighting trim and aid in recruiting its
ranks, possibly against the next war. Until every
nation on earth has subjected its public speakers
to a devastating operation on the larynx no true
disarmament can be said to have taken place.</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">In the first place there are exercises which must
be performed by the man who would have an effective
speaking voice, exercises similar to Walter
Camp's Daily Dozen. You stand erect, with the
<span class="tei-pb" id="page287"></span><SPAN name="Pg287" id="Pg287" class="tei tei-anchor"></SPAN>chest held moderately high. (Moderation in all
things is the best rule to follow, no matter what
you are doing.) Place the thumbs just above the
hips, with the fingers forward over the waist to
note the muscular action. Then you inhale and
exhale and make the sound of "ah" and the sound
of "ah-oo-oh," and, if you aren't self-conscious, you
say "wah-we-wi-wa," slowly, ten or a dozen times.</p>
<p class="tei tei-p">"The student should stop at once if signs of
dizziness appear," says the book, but it does not
say whether the symptoms are to be looked for in
the student himself or in the rest of the family.</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">The author does the public a rather bad turn
when he suggests to student speakers that, under
stress, they might use what is known as the "orotund."
The orotund quality in public speaking is
saved for passages containing grandeur of thought,
when the orator feels the need of a larger, fuller,
more resonant and sounding voice to be in keeping
with the sentiment. Its effect is somewhat that of
a chant, and here is how you do it:</p>
<p class="tei tei-p">The chest is raised and tensed, the cavities of the
mouth and pharynx are enlarged, more breath is
directed into the nasal chambers and the lips are
opened more widely to give free passage to the increased
volume of voice.<span class="tei-pb" id="page288"></span><SPAN name="Pg288" id="Pg288" class="tei tei-anchor"></SPAN></p>
<p class="tei tei-p">The effectiveness of the orotund might be somewhat
reduced if the audience knew the conscious
mechanical processes which went to make it up. Or
if, in the Congressional Record, instead of (laughter
and applause) the vocal technique of the orator
could be indicated, how few would be the wars into
which impassioned Senators could plunge us! For
example, Mr. Thurston's plea for intervention in Cuba:</p>
<p class="tei tei-p">"The time for action has come. (Tensing the
chest.) No greater reason for it can exist tomorrow
than exists today. (Enlarging the cavities of the
mouth.) Every hour's delay only adds another
chapter to the awful story of misery and death.
(Enlarging the cavities of the pharynx.) Only one
power can intervene—the United States of America.
(Directing more breath into the nasal chambers.)
Ours is the one great nation of the New
World—the mother of republics. (Elevating the
diaphragm.) We cannot refuse to accept this responsibility
which the God of the Universe has
placed upon us as the one great power of the New
World. We must act! (Raising the tongue and
thrusting it forward so that the edges of the blade
are pressed against the upper grinders.) What
shall our action be? (Lifting the voice-box very
high and the edges of the tongue blade against the
<span class="tei-pb" id="page289"></span><SPAN name="Pg289" id="Pg289" class="tei tei-anchor"></SPAN>soft palate, leaving only a small central groove for
the passage of air.)"</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">The aspirate quality, or whisper, is very effective
when well handled, and the book gives a few exercises
for practice's sake. Try whispering a few of
them, if you are sure that you are alone in the
room. You will sound very silly if you are overheard.</p>
<p class="tei tei-p">a. "I can't tell just how it happened; I think
the beam fell on me."</p>
<p class="tei tei-p">b. "Keep back; wait till I see if the coast is
clear."</p>
<p class="tei tei-p">c. "Ask the man next to you if he'll let me see
his programme."</p>
<p class="tei tei-p">d. "Hark! What was that?"</p>
<p class="tei tei-p">e. "It's too steep—he'll never make it—oh,
this is terrible!"</p>
<p class="tei tei-p"></p>
<p class="tei tei-p">For the cheery evening's reading, if you happen
to be feeling low in your mind, let me recommend
that section of "The Effective Speaking Voice"
which deals with "the Subdued Range." The selections
for the practice-reading include the following
well-known nuggets in lighter vein:</p>
<p class="tei tei-p">"The Wounded Soldier," "The Death of Molly
Cass," "The Little Cripple's Garden," "The Burial
<span class="tei-pb" id="page290"></span><SPAN name="Pg290" id="Pg290" class="tei tei-anchor"></SPAN>of Little Nell," "The Light of Other Days," "The
Baby is Dead," "King David Mourns for Absalom,"
and "The Days That Are No More."</p>
<p class="tei tei-p">After all, a good laugh never does anyone any
harm.<span class="tei-pb" id="page291"></span><SPAN name="Pg291" id="Pg291" class="tei tei-anchor"></SPAN></p>
<hr class="page" />
<SPAN name="toc_88" id="toc_88"></SPAN>
<h1 class="tei tei-head">LIX—THOSE DANGEROUSLY DYNAMIC BRITISH GIRLS</h1>
<p class="tei tei-p">It is difficult to get into Rose Macaulay's "Dangerous
Ages" once you discover that it is going
to be about another one of those offensively healthy
English families. Ever since "Mr. Britling" we
have been deluged with accounts from overseas of
whole droves of British brothers and sisters, mothers
and fathers, grandfathers and grandmothers, who
all get out at six in the morning and play hockey
all over the place. Each has some strange, intimate
name like "Bim," or "Pleda," or "Goots," and
you can never tell which are the brothers and which
the sisters until they begin to have children along in
the tenth or eleventh chapter.</p>
<p class="tei tei-p">In "Dangerous Ages" they swim. Dozens of
them, all in the same family, go splashing in at
once and persist in calling out health slogans to one
another across the waves. There are <span style="font-style: italic" class="tei tei-hi">Neville</span> and
<span style="font-style: italic" class="tei tei-hi">Rodney</span> and <span style="font-style: italic" class="tei tei-hi">Gerda</span> and <span style="font-style: italic" class="tei tei-hi">Kay</span>, and one or two very
old ladies whose relationship to the rest of the clan
is never very definitely established. Grandma, for
<span class="tei-pb" id="page292"></span><SPAN name="Pg292" id="Pg292" class="tei tei-anchor"></SPAN>some reason or other, doesn't go in swimming that
day, doubtless because she had already been in before
breakfast and her suit wasn't dry.</p>
<p class="tei tei-p">These dynamic British girls are always full of
ruddy health and current information. They go
about kidding each other on the second reading of
the Home Rule bill or fooling in their girlish way
about the chances of the Labor candidate in the
coming Duncastershire elections. It is getting so
that no novel of British life will be complete without
somewhere in its pages a scene like the following:</p>
<p class="tei tei-p">"A chance visitor at The Beetles some autumn
morning along about five o'clock might have been
surprised to see a trail of dog-trotting figures winding
their way heatedly across the meadow. No
one but a chance visitor would be surprised, however,
for it was well known to invited guests that
the entire Willetts family ran cross-country down
to the outskirts of London and back every morning
before breakfast, a matter of fourteen miles. In
the lead was, of course, Dungeon in running costume,
followed closely by the flaxen-haired Mid
and snub-nosed Boola, then Arlix and Linny, striving
valiantly for fourth place but not reckoning on
the fleet-footed Meeda, who was no longer content
to hobble in the vanguard with Grandpa Willetts
and Grandpa's old mother, who still insisted on
<span class="tei-pb" id="page293"></span><SPAN name="Pg293" id="Pg293" class="tei tei-anchor"></SPAN>cross-country running, although she had long since
been put on the retired list at the Club.</p>
<p style="text-align: center" class="tei tei-p"><SPAN name="image17" id="image17" class="tei tei-anchor"></SPAN>
<ANTIMG src="images/image17.png" alt=""Why didn't you tell us that you were reading a paper on birth control?"" class="tei tei-figure" /></p>
<p style="text-align: center" class="tei tei-p">"Why didn't you tell us that you were reading a
paper on birth control?"</p>
<p class="tei tei-p">"'Oh, Linny,' called out Dungeon over her
shoulder, 'you young minx! Why didn't you tell
us that you were reading a paper on Birth Control
at the next meeting of the Spiddix? Twiller just told
me today. It's too ripping of you!'</p>
<p class="tei tei-p">"'Silly goose,' panted Linny, stumbling over a
hedgerow, 'how about what the vicar said the other
night about your inferiority complex? It was toppo,
and you know it.'</p>
<p class="tei tei-p">"'It won't be long now before we'll have
disenfranchisement through, anyway,' muttered
Grandpa Willetts, crashing down into a stone
quarry, at which exhibition of reaction a loud chorus
of laughter went up from the entire family, who by
this time had reached Nogroton and were bursting
with health."<span class="tei-pb" id="page294"></span><SPAN name="Pg294" id="Pg294" class="tei tei-anchor"></SPAN></p>
<hr class="page" />
<div style="break-after:column;"></div><br />