<SPAN name="VII" id="VII"></SPAN>
<span class='pagenum'><SPAN name="Page_84" id="Page_84"></SPAN></span><br/>
<h3>VII</h3>
<h3>SUCCESS</h3>
<br/>
<h4>CANDID REMARKS</h4>
<p>There are times when the whole free and enlightened Press of the
United Kingdom seems to become strangely interested in the subject of
"success," of getting on in life. We are passing through such a period
now. It would be difficult to name the prominent journalists who have
not lately written, in some form or another, about success. Most
singular phenomenon of all, Dr. Emil Reich has left Plato, duchesses,
and Claridge's Hotel, in order to instruct the million readers of a
morning paper in the principles of success! What the million readers
thought of the Doctor's stirring and strenuous sentences I will not
imagine; but I know what I thought, as a plain man. After taking due
cognizance of his airy play with the "constants" and "variables" of
success, after watching him treat "energetics" (his wonderful <span class='pagenum'><SPAN name="Page_85" id="Page_85"></SPAN></span>new
name for the "science" of success) as though because he had made it
end in "ics" it resembled mathematics, I thought that the sublime and
venerable art of mystification could no further go. If my
fellow-pilgrim through this vale of woe, the average young man who
arrives at Waterloo at 9.40 every morning with a cigarette in his
mouth and a second-class season over his heart and vague aspirations
in his soul, was half as mystified as I was, he has probably ere this
decided that the science of success has all the disadvantages of
algebra without any of the advantages of cricket, and that he may as
well leave it alone lest evil should befall him. On the off-chance
that he has come as yet to no decision about the science of success, I
am determined to deal with the subject in a disturbingly candid
manner. I feel that it is as dangerous to tell the truth about success
as it is to tell the truth about the United States; but being
thoroughly accustomed to the whistle of bullets round my head, I will
nevertheless try.</p>
<p>Most writers on success are, through sheer goodness of heart, wickedly
disingenuous. For the basis of their argument is that nearly any <span class='pagenum'><SPAN name="Page_86" id="Page_86"></SPAN></span>one
who gives his mind to it can achieve success. This is, to put it
briefly, untrue. The very central idea of success is separation from
the multitude of plain men; it is perhaps the only idea common to all
the various sorts of success—differentiation from the crowd. To
address the population at large, and tell it how to separate itself
from itself, is merely silly. I am now, of course, using the word
success in its ordinary sense. If human nature were more perfect than
it is, success in life would mean an intimate knowledge of one's self
and the achievement of a philosophic inward calm, and such a goal
might well be reached by the majority of mortals. But to us success
signifies something else. It may be divided into four branches: (1)
Distinction in pure or applied science. This is the least gross of all
forms of success as we regard it, for it frequently implies poverty,
and it does not by any means always imply fame. (2) Distinction in the
arts. Fame and adulation are usually implied in this, though they do
not commonly bring riches with them. (3) Direct influence and power
over the material lives of other men; that is to say, distinction in
politics, national or local. (4) Success in amassing money. This <span class='pagenum'><SPAN name="Page_87" id="Page_87"></SPAN></span>last
is the commonest and easiest. Most forms of success will fall under
one of these heads. Are they possible to that renowned and
much-flattered person, the man in the street? They are not, and well
you know it, all you professors of the science of success! Only a
small minority of us can even become rich.</p>
<p>Happily, while it is true that success in its common acceptation is,
by its very essence, impossible to the majority, there is an
accompanying truth which adjusts the balance; to wit, that the
majority do not desire success. This may seem a bold saying, but it is
in accordance with the facts. Conceive the man in the street suddenly,
by some miracle, invested with political power, and, of course, under
the obligation to use it. He would be so upset, worried, wearied, and
exasperated at the end of a week that he would be ready to give the
eyes out of his head in order to get rid of it. As for success in
science or in art, the average person's interest in such matters is so
slight, compared with that of the man of science or the artist, that
he cannot be said to have an interest in them. And supposing that
distinction in them were thrust upon him he <span class='pagenum'><SPAN name="Page_88" id="Page_88"></SPAN></span>would rapidly lose that
distinction by simple indifference and neglect. The average person
certainly wants some money, and the average person does not usually
rest until he has got as much as is needed for the satisfaction of his
instinctive needs. He will move the heaven and earth of his
environment to earn sufficient money for marriage in the "station" to
which he has been accustomed; and precisely at that point his genuine
desire for money will cease to be active. The average man has this in
common with the most exceptional genius, that his career in its main
contours is governed by his instincts. The average man flourishes and
finds his ease in an atmosphere of peaceful routine. Men destined for
success flourish and find their ease in an atmosphere of collision and
disturbance. The two temperaments are diverse. Naturally the average
man dreams vaguely, upon occasion; he dreams how nice it would be to
be famous and rich. We all dream vaguely upon such things. But to
dream vaguely is not to desire. I often tell myself that I would give
anything to be the equal of Cinquevalli, the juggler, or to be the
captain of the largest Atlantic liner. But the reflective part of me
tells me that my <span class='pagenum'><SPAN name="Page_89" id="Page_89"></SPAN></span>yearning to emulate these astonishing personages is
not a genuine desire, and that its realization would not increase my
happiness.</p>
<p>To obtain a passably true notion of what happens to the mass of
mankind in its progress from the cradle to the grave, one must not
attempt to survey a whole nation, nor even a great metropolis, nor
even a very big city like Manchester or Liverpool. These panoramas are
so immense and confusing that they defeat the observing eye. It is
better to take a small town of, say, twenty or thirty thousand
inhabitants—such a town as most of us know, more or less intimately.
The extremely few individuals whose instincts mark them out to take
part in the struggle for success can be identified at once. For the
first thing they do is to leave the town. The air of the town is not
bracing enough for them. Their nostrils dilate for something keener.
Those who are left form a microcosm which is representative enough of
the world at large. Between the ages of thirty and forty they begin to
sort themselves out. In their own sphere they take their places. A
dozen or so politicians form the town council and rule the town. Half
a dozen business men stand for <span class='pagenum'><SPAN name="Page_90" id="Page_90"></SPAN></span>the town's commercial activity and its
wealth. A few others teach science and art, or are locally known as
botanists, geologists, amateurs of music, or amateurs of some other
art. These are the distinguished, and it will be perceived that they
cannot be more numerous than they are. What of the rest? Have they
struggled for success and been beaten? Not they. Do they, as they grow
old, resemble disappointed men? Not they. They have fulfilled
themselves modestly. They have got what they genuinely tried to get.
They have never even gone near the outskirts of the battle for
success. But they have not failed. The number of failures is
surprisingly small. You see a shabby, disappointed, ageing man flit
down the main street, and someone replies to your inquiry: "That's
So-and-so, one of life's failures, poor fellow!" And the very tone in
which the words are uttered proves the excessive rarity of the real
failure. It goes without saying that the case of the handful who have
left the town in search of the Success with the capital S has a
tremendous interest of curiosity for the mass who remain. I will
consider it.</p>
<span class='pagenum'><SPAN name="Page_91" id="Page_91"></SPAN></span><br/>
<br/>
<h4>THE SUCCESSFUL AND THE UNSUCCESSFUL</h4>
<p>Having boldly stated that success is not, and cannot be, within grasp
of the majority, I now proceed to state, as regards the minority, that
they do not achieve it in the manner in which they are commonly
supposed to achieve it. And I may add an expression of my thankfulness
that they do not. The popular delusion is that success is attained by
what I may call the "Benjamin Franklin" method. Franklin was a very
great man; he united in his character a set of splendid qualities as
various, in their different ways, as those possessed by Leonardo da
Vinci. I have an immense admiration for him. But his Autobiography
does make me angry. His Autobiography is understood to be a classic,
and if you say a word against it in the United States you are apt to
get killed. I do not, however, contemplate an immediate visit to the
United States, and I shall venture to assert that Benjamin Franklin's
Autobiography is a detestable book and a misleading book. I can recall
only two other volumes which I would more willingly <span class='pagenum'><SPAN name="Page_92" id="Page_92"></SPAN></span>revile. One is
<i>Samuel Budgett: The Successful Merchant</i>, and the other is <i>From Log
Cabin to White House</i>, being the history of President Garfield. Such
books may impose on boys, and it is conceivable that they do not harm
boys (Franklin, by the way, began his Autobiography in the form of a
letter to his son), but the grown man who can support them without
nausea ought to go and see a doctor, for there is something wrong with
him.</p>
<p>"I began now," blandly remarks Franklin, "to have some acquaintance
among the young people of the town that were lovers of reading, with
whom I spent my evenings very pleasantly; <i>and gained money by my
industry and frugality</i>." Or again: "It was about this time I
conceived the bold and arduous project of arriving at moral
perfection.... I made a little book, in which I allotted a page for
each of the virtues. I ruled each page with red ink, so as to have
seven columns, one for each day of the week.... I crossed these
columns with thirteen red lines, marking the beginning of each line
with the first letter of one of the virtues; on which line, and in its
proper column, I might mark, by a little black <span class='pagenum'><SPAN name="Page_93" id="Page_93"></SPAN></span>spot, every fault I
found upon examination to have been committed respecting that virtue,
upon that day." Shade of Franklin, where'er thou art, this is really a
little bit stiff! A man may be excused even such infamies of
priggishness, but truly he ought not to go and write them down,
especially to his son. And why the detail about red ink? If Franklin's
son was not driven to evil courses by the perusal of that monstrous
Autobiography, he must have been a man almost as astounding as his
father. Now Franklin could only have written his "immortal classic"
from one of three motives: (1) Sheer conceit. He was a prig, but he
was not conceited. (2) A desire that others should profit by his
mistakes. He never made any mistakes. Now and again he emphasizes some
trifling error, but that is "only his fun." (3) A desire that others
should profit by the recital of his virtuous sagacity to reach a
similar success. The last was undoubtedly his principal motive. Honest
fellow, who happened to be a genius! But the point is that his success
was in no way the result of his virtuous sagacity. I would go further,
and say that his dreadful virtuous sagacity often hindered his
success.</p>
<p><span class='pagenum'><SPAN name="Page_94" id="Page_94"></SPAN></span>No one is a worse guide to success than your typical successful man. He
seldom understands the reasons of his own success; and when he is asked
by a popular magazine to give his experiences for the benefit of the
youth of a whole nation, it is impossible for him to be natural and
sincere. He knows the kind of thing that is expected from him, and if
he didn't come to London with half a crown in his pocket he probably
did something equally silly, and he puts <i>that</i> down, and the note of
the article or interview is struck, and good-bye to genuine truth!
There recently appeared in a daily paper an autobiographic-didactic
article by one of the world's richest men which was the most
"inadequate" article of the sort that I have ever come across.
Successful men forget so much of their lives! Moreover, nothing is
easier than to explain an accomplished fact in a nice, agreeable,
conventional way. The entire business of success is a gigantic tacit
conspiracy on the part of the minority to deceive the majority.</p>
<p>Are successful men more industrious, frugal, and intelligent than men
who are not successful? I maintain that they are not, and I have
studied <span class='pagenum'><SPAN name="Page_95" id="Page_95"></SPAN></span>successful men at close quarters. One of the commonest
characteristics of the successful man is his idleness, his immense
capacity for wasting time. I stoutly assert that as a rule successful
men are by habit comparatively idle. As for frugality, it is
practically unknown among the successful classes: this statement
applies with particular force to financiers. As for intelligence, I
have over and over again been startled by the lack of intelligence in
successful men. They are, indeed, capable of stupidities that would be
the ruin of a plain clerk. And much of the talk in those circles which
surround the successful man is devoted to the enumeration of instances
of his lack of intelligence. Another point: successful men seldom
succeed as the result of an ordered arrangement of their lives; they
are the least methodical of creatures. Naturally when they have
"arrived" they amuse themselves and impress the majority by being
convinced that right from the start, with a steady eye on the goal,
they had carefully planned every foot of the route.</p>
<p>No! Great success never depends on the practice of the humbler
virtues, though it may occasionally depend on the practice of the
prouder <span class='pagenum'><SPAN name="Page_96" id="Page_96"></SPAN></span>vices. Use industry, frugality, and common sense by all
means, but do not expect that they will help you to success. Because
they will not. I shall no doubt be told that what I have just written
has an immoral tendency, and is a direct encouragement to sloth,
thriftlessness, etc. One of our chief national faults is our
hypocritical desire to suppress the truth on the pretext that to admit
it would encourage sin, whereas the real explanation is that we are
afraid of the truth. I will not be guilty of that fault. I do like to
look a fact in the face without blinking. I am fully persuaded that,
per head, there is more of the virtues in the unsuccessful majority
than in the successful minority. In London alone are there not
hundreds of miles of streets crammed with industry, frugality, and
prudence? Some of the most brilliant men I have known have been
failures, and not through lack of character either. And some of the
least gifted have been marvellously successful. It is impossible to
point to a single branch of human activity in which success can be
explained by the conventional principles that find general acceptance.
I hear you, O reader, murmuring to yourself: "This is all very well,
but he is simply being paradoxical for his <span class='pagenum'><SPAN name="Page_97" id="Page_97"></SPAN></span>own diversion." I would
that I could persuade you of my intense seriousness! I have
endeavoured to show what does not make success. I will next endeavour
to show what does make it. But my hope is forlorn.</p>
<br/>
<br/>
<h4>THE INWARDNESS OF SUCCESS</h4>
<p>Of course, one can no more explain success than one can explain
Beethoven's C minor symphony. One may state what key it is written in,
and make expert reflections upon its form, and catalogue its themes,
and relate it to symphonies that preceded it and symphonies that
followed it, but in the end one is reduced to saying that the C minor
symphony is beautiful—because it is. In the same manner one is
reduced to saying that the sole real difference between success and
failure is that success succeeds. This being frankly admitted at the
outset, I will allow myself to assert that there are three sorts of
success. Success A is the accidental sort. It is due to the thing we
call chance, and to nothing else. We are all of us still very
superstitious, and the caprices of chance have a singular effect upon
us. Suppose that I go to Monte Carlo and <span class='pagenum'><SPAN name="Page_98" id="Page_98"></SPAN></span>announce to a friend my firm
conviction that red will turn up next time, and I back red for the
maximum and red does turn up; my friend, in spite of his intellect,
will vaguely attribute to me a mysterious power. Yet chance alone
would be responsible. If I did that six times running all the players
at the table would be interested in me. If I did it a dozen times all
the players in the Casino would regard me with awe. Yet chance alone
would be responsible. If I did it eighteen times my name would be in
every newspaper in Europe. Yet chance alone would be responsible. I
should be, in that department of human activity, an extremely
successful man, and the vast majority of people would instinctively
credit me with gifts that I do not possess.</p>
<p>If such phenomena of superstition can occur in an affair where the
agency of chance is open and avowed, how much more probable is it that
people should refuse to be satisfied with the explanation of "sheer
accident" in affairs where it is to the interest of the principal
actors to conceal the rôle played by chance! Nevertheless, there can
be no doubt in the minds of persons who have viewed success at close
quarters that <span class='pagenum'><SPAN name="Page_99" id="Page_99"></SPAN></span>a proportion of it is due solely and utterly to chance.
Successful men flourish to-day, and have flourished in the past, who
have no quality whatever to differentiate them from the multitude. Red
has turned up for them a sufficient number of times, and the universal
superstitious instinct not to believe in chance has accordingly
surrounded them with a halo. It is merely ridiculous to say, as some
do say, that success is never due to chance alone. Because nearly
everybody is personally acquainted with reasonable proof, on a great
or a small scale, to the contrary.</p>
<p>The second sort of success, B, is that made by men who, while not
gifted with first-class talents, have, beyond doubt, the talent to
succeed. I should describe these men by saying that, though they
deserve something, they do not deserve the dazzling reward known as
success. They strike us as overpaid. We meet them in all professions
and trades, and we do not really respect them. They excite our
curiosity, and perhaps our envy. They may rise very high indeed, but
they must always be unpleasantly conscious of a serious reservation in
our attitude towards them. And if they could read their <span class='pagenum'><SPAN name="Page_100" id="Page_100"></SPAN></span>obituary
notices they would assuredly discern therein a certain chilliness,
however kindly we acted up to our great national motto of <i>De mortuis
nil nist bunkum</i>. It is this class of success which puzzles the social
student. How comes it that men without any other talent possess a
mysterious and indefinable talent to succeed? Well, it seems to me
that such men always display certain characteristics. And the chief of
these characteristics is the continual, insatiable <i>wish</i> to succeed.
They are preoccupied with the idea of succeeding. We others are not so
preoccupied. We dream of success at intervals, but we have not the
passion for success. We don't lie awake at nights pondering upon it.</p>
<p>The second characteristic of these men springs naturally from the
first. They are always on the look-out. This does not mean that they
are industrious. I stated in a previous article my belief that as a
rule successful men are not particularly industrious. A man on a raft
with his shirt for a signal cannot be termed industrious, but he will
keep his eyes open for a sail on the horizon. If he simply lies down
and goes to sleep he may miss the chance of his life, in a <span class='pagenum'><SPAN name="Page_101" id="Page_101"></SPAN></span>very
special sense. The man with the talent to succeed is the man on the
raft who never goes to sleep. His indefatigable orb sweeps the main
from sunset to sunset. Having sighted a sail, he gets up on his hind
legs and waves that shirt in so determined a manner that the ship is
bound to see him and take him off. Occasionally he plunges into the
sea, risking sharks and other perils. If he doesn't "get there," we
hear nothing of him. If he does, some person will ultimately multiply
by ten the number of sharks that he braved: that person is called a
biographer.</p>
<p>Let me drop the metaphor. Another characteristic of these men is that
they seem to have the exact contrary of what is known as common sense.
They will become enamoured of some enterprise which infallibly
impresses the average common-sense person as a mad and hopeless
enterprise. The average common-sense person will demolish the hopes of
that enterprise by incontrovertible argument. He will point out that
it is foolish on the face of it, that it has never been attempted
before, and that it responds to no need of humanity. He will say to
himself: "This fellow with his precious enterprise has a <span class='pagenum'><SPAN name="Page_102" id="Page_102"></SPAN></span>twist in his
brain. He can't reply to my arguments, and yet he obstinately persists
in going on." And the man destined to success does go on. Perhaps the
enterprise fails; it often fails; and then the average common-sense
person expends much breath in "I told you so's." But the man continues
to be on the look-out. His thirst is unassuaged; his taste for
enterprises foredoomed to failure is incurable. And one day some
enterprise foredoomed to failure develops into a success. We all hear
of it. We all open our mouths and gape. Of the failures we have heard
nothing. Once the man has achieved success, the thing becomes a habit
with him. The difference between a success and a failure is often so
slight that a reputation for succeeding will ensure success, and a
reputation for failing will ensure failure. Chance plays an important
part in such careers, but not a paramount part. One can only say that
it is more useful to have luck at the beginning than later on. These
"men of success" generally have pliable temperaments. They are not
frequently un-moral, but they regard a conscience as a good servant
and a bad master. They live in an atmosphere of compromise.</p>
<p><span class='pagenum'><SPAN name="Page_103" id="Page_103"></SPAN></span>There remains class C of success—the class of sheer high merit. I am
not a pessimist, nor am I an optimist. I try to arrive at the truth,
and I should say that in putting success C at ten per cent. of the sum
total of all successes, I am being generous to class C. Not that I
believe that vast quantities of merit go unappreciated. My reason for
giving to Class C only a modest share is the fact that there is so
little sheer high merit. And does it not stand to reason that high
merit must be very exceptional? This sort of success needs no
explanation, no accounting for. It is the justification of our
singular belief in the principle of the triumph of justice, and it is
among natural phenomena perhaps the only justification that can be
advanced for that belief. And certainly when we behold the spectacle
of genuine distinguished merit gaining, without undue delay and
without the sacrifice of dignity or of conscience, the applause of the
kind-hearted but obtuse and insensible majority of the human race, we
have fair reason to hug ourselves.</p>
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