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<h2> IX. THE STORY OF ACRES OF DIAMONDS </h2>
<p>CONSIDERING everything, the most remarkable thing in Russell Conwell's
remarkable life is his lecture, "Acres of Diamonds." That is, the lecture
itself, the number of times he has delivered it, what a source of
inspiration it has been to myriads, the money that he has made and is
making, and, still more, the purpose to which he directs the money. In the
circumstances surrounding "Acres of Diamonds," in its tremendous success,
in the attitude of mind revealed by the lecture itself and by what Dr.
Conwell does with it, it is illuminative of his character, his aims, his
ability.</p>
<p>The lecture is vibrant with his energy. It flashes with his hopefulness.
It is full of his enthusiasm. It is packed full of his intensity. It
stands for the possibilities of success in every one. He has delivered it
over five thousand times. The demand for it never diminishes. The success
grows never less.</p>
<p>There is a time in Russell Conwell's youth of which it is pain for him to
think. He told me of it one evening, and his voice sank lower and lower as
he went far back into the past. It was of his days at Yale that he spoke,
for they were days of suffering. For he had not money for Yale, and in
working for more he endured bitter humiliation. It was not that the work
was hard, for Russell Conwell has always been ready for hard work. It was
not that there were privations and difficulties, for he has always found
difficulties only things to overcome, and endured privations with cheerful
fortitude. But it was the humiliations that he met—the personal
humiliations that after more than half a century make him suffer in
remembering them—yet out of those humiliations came a marvelous
result.</p>
<p>"I determined," he says, "that whatever I could do to make the way easier
at college for other young men working their way I would do."</p>
<p>And so, many years ago, he began to devote every dollar that he made from
"Acres of Diamonds" to this definite purpose. He has what may be termed a
waiting-list. On that list are very few cases he has looked into
personally. Infinitely busy man that he is, he cannot do extensive
personal investigation. A large proportion of his names come to him from
college presidents who know of students in their own colleges in need of
such a helping hand.</p>
<p>"Every night," he said, when I asked him to tell me about it, "when my
lecture is over and the check is in my hand, I sit down in my room in the
hotel"—what a lonely picture, tool—"I sit down in my room in
the hotel and subtract from the total sum received my actual expenses for
that place, and make out a check for the difference and send it to some
young man on my list. And I always send with the check a letter of advice
and helpfulness, expressing my hope that it will be of some service to him
and telling him that he is to feel under no obligation except to his Lord.
I feel strongly, and I try to make every young man feel, that there must
be no sense of obligation to me personally. And I tell them that I am
hoping to leave behind me men who will do more work than I have done.
Don't think that I put in too much advice," he added, with a smile, "for I
only try to let them know that a friend is trying to help them."</p>
<p>His face lighted as he spoke. "There is such a fascination in it!" he
exclaimed. "It is just like a gamble! And as soon as I have sent the
letter and crossed a name off my list, I am aiming for the next one!"</p>
<p>And after a pause he added: "I do not attempt to send any young man enough
for all his expenses. But I want to save him from bitterness, and each
check will help. And, too," he concluded, na�vely, in the vernacular, "I
don't want them to lay down on me!"</p>
<p>He told me that he made it clear that he did not wish to get returns or
reports from this branch of his life-work, for it would take a great deal
of time in watching and thinking and in the reading and writing of
letters. "But it is mainly," he went on, "that I do not wish to hold over
their heads the sense of obligation."</p>
<p>When I suggested that this was surely an example of bread cast upon the
waters that could not return, he was silent for a little and then said,
thoughtfully: "As one gets on in years there is satisfaction in doing a
thing for the sake of doing it. The bread returns in the sense of effort
made."</p>
<p>On a recent trip through Minnesota he was positively upset, so his
secretary told me, through being recognized on a train by a young man who
had been helped through "Acres of Diamonds," and who, finding that this
was really Dr. Conwell, eagerly brought his wife to join him in most
fervent thanks for his assistance. Both the husband and his wife were so
emotionally overcome that it quite overcame Dr. Conwell himself.</p>
<p>The lecture, to quote the noble words of Dr. Conwell himself, is designed
to help "every person, of either sex, who cherishes the high resolve of
sustaining a career of usefulness and honor." It is a lecture of
helpfulness. And it is a lecture, when given with Conwell's voice and face
and manner, that is full of fascination. And yet it is all so simple!</p>
<p>It is packed full of inspiration, of suggestion, of aid. He alters it to
meet the local circumstances of the thousands of different places in which
he delivers it. But the base remains the same. And even those to whom it
is an old story will go to hear him time after time. It amuses him to say
that he knows individuals who have listened to it twenty times.</p>
<p>It begins with a story told to Conwell by an old Arab as the two journeyed
together toward Nineveh, and, as you listen, you hear the actual voices
and you see the sands of the desert and the waving palms. The lecturer's
voice is so easy, so effortless, it seems so ordinary and matter-of-fact—yet
the entire scene is instantly vital and alive! Instantly the man has his
audience under a sort of spell, eager to listen, ready to be merry or
grave. He has the faculty of control, the vital quality that makes the
orator.</p>
<p>The same people will go to hear this lecture over and over, and that is
the kind of tribute that Conwell likes. I recently heard him deliver it in
his own church, where it would naturally be thought to be an old story,
and where, presumably, only a few of the faithful would go; but it was
quite clear that all of his church are the faithful, for it was a large
audience that came to listen to him; hardly a seat in the great auditorium
was vacant. And it should be added that, although it was in his own
church, it was not a free lecture, where a throng might be expected, but
that each one paid a liberal sum for a seat—and the paying of
admission is always a practical test of the sincerity of desire to hear.
And the people were swept along by the current as if lecturer and lecture
were of novel interest. The lecture in itself is good to read, but it is
only when it is illumined by Conwell's vivid personality that one
understands how it influences in the actual delivery.</p>
<p>On that particular evening he had decided to give the lecture in the same
form as when he first delivered it many years ago, without any of the
alterations that have come with time and changing localities, and as he
went on, with the audience rippling and bubbling with laughter as usual,
he never doubted that he was giving it as he had given it years before;
and yet—so up-to-date and alive must he necessarily be, in spite of
a definitive effort to set himself back—every once in a while he was
coming out with illustrations from such distinctly recent things as the
automobile!</p>
<p>The last time I heard him was the 5,124th time for the lecture. Doesn't it
seem incredible! 5,124 times' I noticed that he was to deliver it at a
little out-of-the-way place, difficult for any considerable number to get
to, and I wondered just how much of an audience would gather and how they
would be impressed. So I went over from there I was, a few miles away. The
road was dark and I pictured a small audience, but when I got there I
found the church building in which he was to deliver the lecture had a
seating capacity of 830 and that precisely 830 people were already seated
there and that a fringe of others were standing behind. Many had come from
miles away. Yet the lecture had scarcely, if at all, been advertised. But
people had said to one another: "Aren't you going to hear Dr. Conwell?"
And the word had thus been passed along.</p>
<p>I remember how fascinating it was to watch that audience, for they
responded so keenly and with such heartfelt pleasure throughout the entire
lecture. And not only were they immensely pleased and amused and
interested—and to achieve that at a crossroads church was in itself
a triumph to be proud of—but I knew that every listener was given an
impulse toward doing something for himself and for others, and that with
at least some of them the impulse would materialize in acts. Over and over
one realizes what a power such a man wields.</p>
<p>And what an unselfishness! For, far on in years as he is, and suffering
pain, he does not chop down his lecture to a definite length; he does not
talk for just an hour or go on grudgingly for an hour and a half. He sees
that the people are fascinated and inspired, and he forgets pain, ignores
time, forgets that the night is late and that he has a long journey to go
to get home, and keeps on generously for two hours! And every one wishes
it were four.</p>
<p>Always he talks with ease and sympathy. There are geniality, composure,
humor, simple and homely jests—yet never does the audience forget
that he is every moment in tremendous earnest. They bubble with responsive
laughter or are silent in riveted attention. A stir can be seen to sweep
over an audience, of earnestness or surprise or amusement or resolve. When
he is grave and sober or fervid the people feel that he is himself a
fervidly earnest man, and when he is telling something humorous there is
on his part almost a repressed chuckle, a genial appreciation of the fun
of it, not in the least as if he were laughing at his own humor, but as if
he and his hearers were laughing together at something of which they were
all humorously cognizant.</p>
<p>Myriad successes in life have come through the direct inspiration of this
single lecture. One hears of so many that there must be vastly more that
are never told. A few of the most recent were told me by Dr. Conwell
himself, one being of a farmer boy who walked a long distance to hear him.
On his way home, so the boy, now a man, has written him, he thought over
and over of what he could do to advance himself, and before he reached
home he learned that a teacher was wanted at a certain country school. He
knew he did not know enough to teach, but was sure he could learn, so he
bravely asked for the place. And something in his earnestness made him win
a temporary appointment. Thereupon he worked and studied so hard and so
devotedly, while he daily taught, that within a few months he was
regularly employed there. "And now," says Conwell, abruptly, with his
characteristic skim-ming over of the intermediate details between the
important beginning of a thing and the satisfactory end, "and now that
young man is one of our college presidents."</p>
<p>And very recently a lady came to Dr. Conwell, the wife of an exceptionally
prominent man who was earning a large salary, and she told him that her
husband was so unselfishly generous with money that often they were almost
in straits. And she said they had bought a little farm as a country place,
paying only a few hundred dollars for it, and that she had said to
herself, laughingly, after hearing the lecture, "There are no acres of
diamonds on this place!" But she also went on to tell that she had found a
spring of exceptionally fine water there, although in buying they had
scarcely known of the spring at all; and she had been so inspired by
Conwell that she had had the water analyzed and, finding that it was
remarkably pure, had begun to have it bottled and sold under a trade name
as special spring water. And she is making money. And she also sells pure
ice from the pool, cut in winter-time and all because of "Acres of
Diamonds"!</p>
<p>Several millions of dollars, in all, have been received by Russell Conwell
as the proceeds from this single lecture. Such a fact is almost staggering—and
it is more staggering to realize what good is done in the world by this
man, who does not earn for himself, but uses his money in immediate
helpfulness. And one can neither think nor write with moderation when it
is further realized that far more good than can be done directly with
money he does by uplifting and inspiring with this lecture. Always his
heart is with the weary and the heavy-laden. Always he stands for
self-betterment.</p>
<p>Last year, 1914, he and his work were given unique recognition. For it was
known by his friends that this particular lecture was approaching its
five-thousandth delivery, and they planned a celebration of such an event
in the history of the most popular lecture in the world. Dr. Conwell
agreed to deliver it in the Academy of Music, in Philadelphia, and the
building was packed and the streets outside were thronged. The proceeds
from all sources for that five-thousandth lecture were over nine thousand
dollars.</p>
<p>The hold which Russell Conwell has gained on the affections and respect of
his home city was seen not only in the thousands who strove to hear him,
but in the prominent men who served on the local committee in charge of
the celebration. There was a national committee, too, and the nation-wide
love that he has won, the nation-wide appreciation of what he has done and
is still doing, was shown by the fact that among the names of the notables
on this committee were those of nine governors of states. The Governor of
Pennsylvania was himself present to do Russell Conwell honor, and he gave
to him a key emblematic of the Freedom of the State.</p>
<p>The "Freedom of the State"—yes; this man, well over seventy, has won
it. The Freedom of the State, the Freedom of the Nation—for this man
of helpfulness, this marvelous exponent of the gospel of success, has
worked marvelously for the freedom, the betterment, the liberation, the
advancement, of the individual.</p>
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