<h2><SPAN name="CHAPTER_XIII" id="CHAPTER_XIII"></SPAN>CHAPTER XIII.</h2>
<h3>ART AND NEWS.</h3>
<p>The production of pictures for the million will
be practically the highest achievement of the
graphic art in the twentieth century. Many
eminent painters do not at all relish the prospect,
being strongly of opinion that when
every branch of art becomes popular it will be
vulgarised. This notion arises from a fallacy
which has affected ideas during the nineteenth
century in many matters besides art, the
mistake of supposing that vulgar people all
belong to one grade of society.</p>
<p>Yet every one who knows modern England,
for instance, is perfectly aware that the highest
standard of taste is only to be found in the
elect of all classes of society. After the experience
of the eighteenth century, surely it
ought to have been recognised that the "upper
ten thousand," when left to develop vulgarity
in its true essence, can attain to a degree of
perfection hardly possible in any other social
grade. Is there in the whole range of pictorial
art anything more irredeemably vulgar than a
<span class="pagenum"><SPAN name="Page_265" id="Page_265"></SPAN></span>
"State Portrait" by Sir Thomas Lawrence or
one of his imitators?</p>
<p>It was under the prompting of a dread of
the process of popularising art that so many
eminent painters of the nineteenth century
protested against the fashion set by Sir J. E.
Millais when he sold such pictures as "Cherry
Ripe" and "Bubbles," knowing they were intended
for reproduction in very large numbers
by mechanical means. From a somewhat
similar motive a few of the leading artists of
the nineteenth century for a time stood aloof
from the movement for familiarising the people
with at least the form, if not the colouring, of
each notable picture of the year. From small
and very unpretentious beginnings, the published
pictorial notes of the Royal Academy
and other exhibitions of the year have risen to
most imposing proportions; and already there
is some talk of attempting a few of the best
from each year's production in colours.</p>
<p>Half-tone zinco and similar processes have
brought down the expenses entailed by reproductions
in colour-work, so as to render an
undertaking of this kind much more feasible
than it was in the middle of the last half-century.
"Cherry Ripe" cost five thousand
pounds to reproduce, by the laborious processes
of printing not only each colour, but almost
<span class="pagenum"><SPAN name="Page_266" id="Page_266"></SPAN></span>
every different shade of each colour from a
different surface.</p>
<p>In the "three-colour-zinco" process of reproduction
only three printings are required,
each colour with all its delicate gradations of
shade being fully provided for by a single
engraved block. When machines of great
precision have been finally perfected for admitting
of the successive blocks being printed
from on paper run from the reel without any
handling, a revolution will be brought about
not only in artistic printing, but even in the
conditions of studio work upon which the
artist depends for success.</p>
<p>First, the pictorial notes of the year will be
brought out in colour; and as competition for
the right of reproduction increases, the artists
who have painted the most suitable and most
popular pictures will find that they can get
more remuneration for copyright than they
can for the pictures themselves. This has
already been the case in regard to a very
limited number of pictures; but the exception
of the past will be the rule of the future, at
least as regards those pictures which possess
any special merits at all.</p>
<p>More thought will therefore be required as
the motive or basis of each subject; and historical
pictures will come more into favour,
<span class="pagenum"><SPAN name="Page_267" id="Page_267"></SPAN></span>
the affected simplicity and mental emptiness
of the <i>plein air</i> school being discarded in
favour of a style which shall speak more directly
to the people, and stir more deeply both their
mental and their emotional natures.</p>
<p>The artist and the printer must then confer.
They can no longer afford to work in the future
with such disregard of each other's ideas and
methods as they have done in the past. It
was at one time the custom among painters
almost to despise the "black-and-white man"
who drew for the Press in any shape or form;
but that piece of affectation has nearly been
destroyed by the general ridicule with which
it is now received, and by the knowledge that
there are already, at the end of the nineteenth
century, just as many men of talent working
by methods suitable for reproduction, as there
are painters who confine their attention to
palette, canvas and brush.</p>
<p>The printer will now advance a step further,
and will invoke the services of the painter
himself, even prescribing certain methods by
which the Press may be enabled to reproduce
the work of the artist more faithfully than
would otherwise be possible.</p>
<p>Transparency painting will no doubt be one
of these methods. The artist will paint on a
set of sheets of transparent celluloid or glass,
<span class="pagenum"><SPAN name="Page_268" id="Page_268"></SPAN></span>
mounted in frames of wood and hinged so that
they can, for purposes of observation, be put
aside and yet brought back to their original
positions quite accurately. Each different
transparent sheet will be intended for one
pure colour, the only pigments used being
of the most transparent description obtainable.</p>
<p>The picture may thus be built up by successive
additions and alterations, not all put
upon one surface, but constituting a number
of "monochromes," superimposed one upon the
other. When finished, each of these one-colour
transparencies can then be reproduced
by photo-mechanical means for multi-colour
printing in the press.</p>
<p>By what are known as the photographic
"interruption" processes, a kind of converse
method has achieved a certain degree of success.
A landscape or a picture is photographed
several times from exactly the same position,
but on each occasion it is taken through a
screen of a different coloured glass, which is
intended for the purpose of intercepting all
the rays of light, except those of one particular
tint. Coloured prints in transparent gelatine
or other suitable medium are then made
from the various negatives, each in its appropriate
tint; and when all are placed together
and viewed through transmitted light, the
<span class="pagenum"><SPAN name="Page_269" id="Page_269"></SPAN></span>
effect of the picture, with all its colours combined,
is fairly well produced. More serviceable
from the artistic point of view will be
the method according to which the artist
makes his picture by transmitted light, but
the finished printed product is seen on paper,
because this latter lends itself to the finest
work of the artistic printer.</p>
<p>The principal branch of the work of the
photographer must continue to be portraiture.
He cannot greatly reduce the cost of
getting a really good negative, because so
much hand-labour is required for the task
of "retouching"; but he can give, perhaps,
a hundred prints for the price which he now
charges for a dozen, and make money by the
enterprise. It has already been proved that
there is no necessity for using expensive salts
of gold, silver or platinum in order to secure
the most artistic prints; and, as a matter of
fact, some of the finest art work in the photography
of the past quarter of a century has
been accomplished with the cheapest of materials,
such as gelatine, glue and lampblack.</p>
<p>Pigmented gelatine is, without doubt, the
coming medium for photographic prints, and
the methods of making them must approximate
more and more closely to those of the
typographic printer. By producing a "photo-relief"
<span class="pagenum"><SPAN name="Page_270" id="Page_270"></SPAN></span>
in gelatine—sensitised with bichromate
of potash, and afterwards exposed first to the
sun and then to the action of water—an impression
in plastic material can be secured,
from which, with the use of warm, thin, pigmented
gelatine, a hundred copies or more
can be printed off in a few minutes.</p>
<p>The very general introduction of such a
process has naturally been delayed owing to
the extra trouble involved in the first methods
which were suggested for applying it, and also,
no doubt, on account of the recent fashion for
platinotype and bromide of silver prints. But
as soon as more convenient details for the
making of pigmented gelatine prints have been
elaborated, the cheapness of the material and
the wonderful variety of the art shades and
tints in which photographs can be executed
will give the gelatine processes an advantage
in the competition which it will be hopeless
for other methods to challenge.</p>
<p>The daily newspapers of a few years hence
will be vividly illustrated with photographic
pictures of the personages and the events of
the day. The gelatine photo-relief, already
alluded to, will no doubt afford the basis of
the principal processes by which this will be
effected. Hitherto the chief drawback has
been the difficulty of imparting a suitable grain
<span class="pagenum"><SPAN name="Page_271" id="Page_271"></SPAN></span>
to the printing blocks made from these reliefs;
but this has been practically overcome by the
use of sheets of metallic foil previously impressed
with the form of a finely-engraved
tint-block. The actual printing surface, of
course, consists of an electrotype or stereotype
taken from this metallic-grained photographic
face.</p>
<p>For "high-art" printing on fine paper with
the more expensive kinds of ink, the half-tone
zinco processes will doubtless maintain their
supremacy and gradually diminish the area
within which lithographic printing is required.
In the case of newspaper work, however, where
haste in getting ready for the press is necessarily
the prime consideration, the flat and
very slightly-indented surface of the zinco
block is found to be unsuited to the requirements.
Flat blocks, which require careful
"overlaying" on the machine, waste too much
time for daily news work. Without going
into technical details it may be surmised in
general terms that in the near future almost
every newspaper will contain, each day, one
or more photo-illustrations of events of the
previous day or of the news which has come
to hand from a distance.</p>
<p>Type-setting by hand is, for newspaper purposes,
being so rapidly superseded, that only in
<span class="pagenum"><SPAN name="Page_272" id="Page_272"></SPAN></span>
the smaller towns and villages can it remain
for even a few years longer. But in the
machines by which this revolution has been
effected, finality has been by no means reached.
Every line of matter which appears in any
modern daily newspaper has to pass through
two processes of stereotyping before it makes
a beginning to effect its final work of printing
upon paper.</p>
<p>First, there is the stereotyping or casting of
the line in its position in the type-setting
machine after the matrices have been ranged
in position by the application of the fingers to
the various keys; and, secondly, when all the
lines have been placed together to make a
page, it is necessary to take an impression of
them upon <i>papier mâché</i>, or what is technically
called "flong," and then to dry it and make
the full cast from it curved and ready for
placing on the cylinder of the printing machine.
The delay occasioned by the need for drying
the wet flong is such a serious matter—particularly
to evening newspapers requiring many
editions during the afternoon—that several dry
methods have been tried with greater or less
success.</p>
<p>But there is really no need for more than
one casting process. In the twentieth century
machine the matrices will be replaced by permanent
<span class="pagenum"><SPAN name="Page_273" id="Page_273"></SPAN></span>
type from which, when ranged in the
line, an impression will be made by hard pressure
on a small bar of soft metal or plastic
material. All the impressed bars having been
set together in a casting box having the necessary
curvature, the final stereo plate for printing
from will be taken at once by pouring melted
metal on the combined bars.</p>
<p>An appreciable saving, both in time and
in money, will also be effected by applying the
principle of the perforated strip of paper or
cardboard to the purpose of operating the
machine by which the necessary letters are
caused to range themselves in the required
order. Machines similar to typewriters will
be employed for perforating the strips of paper
and for printing, at the same time, in ordinary
letters the matter just as if it were being typewritten.</p>
<p>The corrections can then be made by cutting
off those pieces of the strips which are wrong
and inserting corrected pieces in their places.
No initial "justification" to the space required
to make a line is needed in this system. The
strips, however, are put through the setting
machine, and, as they make the reading matter
by the impression of bars as already described,
they are divided into lines automatically.</p>
<p>Large numbers of newspapers will in future
<span class="pagenum"><SPAN name="Page_274" id="Page_274"></SPAN></span>
be sold from "penny-in-the-slot" machines.
The system to be adopted for this particular
purpose will doubtless differ in some important
respects from that which has been successful in
the vending of small articles such as sweetmeats
and cigarettes. The newspapers may be hung
on light bars within the machine, these being
supported at the end by a carefully-adjusted
cross piece, which, on the insertion of a penny
in the slot, moves just sufficiently to permit the
end of one bar with its newspaper to drop, and
to precipitate the latter on to a table forming
the front of the machine. When the full complement
of newspapers has been exhausted
the slot is automatically closed.</p>
<p>Some of the newspapers of the twentieth
century will be given away gratis, and will be,
for the most part, owned by the principal
advertisers. This is the direction in which
journalistic property is now tending, and at
any juncture steps might be taken, in one or
other of the great centres of newspaper enterprise,
which would precipitate the ultimate
movement. Hardly any one who buys a half-penny
paper to-day imagines for a moment
that there is any actual profit on the article.</p>
<p>It is understood on all hands that the advertisers
keep the newspapers going and that the
arrangement is mutually beneficial. Not that
<span class="pagenum"><SPAN name="Page_275" id="Page_275"></SPAN></span>
either party can dictate to the other in matters
outside of its own province. The effect is
simply to permit the great public to purchase
its news practically for the price of the paper
and ink on which it is conveyed; the condition
being that the said public will permit its eyes
to be greeted with certain announcements
placed in juxtaposition to the news and
comments.</p>
<p>Sooner or later, therefore, the idea will occur
to some of the leading advertisers to form a
syndicate and give to the people a small broadsheet
containing briefly the daily narrative.
The ponderous newspapers of the latter end
of the nineteenth century—filled full of enough
of linotype matter to occupy more than the
whole day of the subscriber in their perusal—will
be to a large extent dispensed with; and
the new art of journalism will consist in saying
things as briefly—not as lengthily—as possible.</p>
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