<h3><SPAN name="Page_235"></SPAN>CHAPTER XV</h3>
<h4>THE SUBSTITUTE FOR THE SALOON</h4>
<p>This is a special commentary on chapter five, The Picture of Crowd
Splendor. It refers as well to every other type of moving picture that
gets into the slum. But the masses have an extraordinary affinity for the
Crowd Photoplay. As has been said before, the mob comes nightly to behold
its natural face in the glass. Politicians on the platform have swayed
the mass below them. But now, to speak in an Irish way, the crowd takes
the platform, and looking down, sees itself swaying. The slums are an
astonishing assembly of cave-men crawling out of their shelters to
exhibit for the first time in history a common interest on a tremendous
scale in an art form. Below the cliff caves were bar rooms in endless
lines. There are almost as many bar rooms to-day, yet this new thing
breaks the lines as nothing else ever did. Often when a moving picture
house is set up, the saloon on the right hand or the left declares
bankruptcy.</p>
<SPAN name="Page_236"></SPAN>
<p>Why do men prefer the photoplay to the drinking place? For no pious
reason, surely. Now they have fire pouring into their eyes instead of
into their bellies. Blood is drawn from the guts to the brain. Though the
picture be the veriest mess, the light and movement cause the beholder to
do a little reptilian thinking. After a day's work a street-sweeper
enters the place, heavy as King Log. A ditch-digger goes in, sick and
surly. It is the state of the body when many men drink themselves into
insensibility. But here the light is as strong in the eye as whiskey in
the throat. Along with the flare, shadow, and mystery, they face the
existence of people, places, costumes, utterly novel. Immigrants are
prodded by these swords of darkness and light to guess at the meaning of
the catch-phrases and headlines that punctuate the play. They strain to
hear their neighbors whisper or spell them out.</p>
<p>The photoplays have done something to reunite the lower-class families.
No longer is the fire-escape the only summer resort for big and little
folks. Here is more fancy and whim than ever before blessed a hot night.
Here, under the wind of an electric fan, they witness everything, from a
burial in Westminster to the <SPAN name="Page_237"></SPAN>birthday parade of the ruler of the land of
Swat.</p>
<p>The usual saloon equipment to delight the eye is one so-called "leg"
picture of a woman, a photograph of a prize-fighter, and some colored
portraits of goats to advertise various brands of beer. Many times, no
doubt, these boys and young men have found visions of a sordid kind while
gazing on the actress, the fighter, or the goats. But what poor material
they had in the wardrobes of memory for the trimmings and habiliments of
vision, to make this lady into Freya, this prize-fighter into Thor, these
goats into the harnessed steeds that drew his chariot! Man's dreams are
rearranged and glorified memories. How could these people reconstruct the
torn carpets and tin cans and waste-paper of their lives into mythology?
How could memories of Ladies' Entrance squalor be made into Castles in
Granada or Carcassonne? The things they drank to see, and saw but
grotesquely, and paid for terribly, now roll before them with no after
pain or punishment. The mumbled conversation, the sociability for which
they leaned over the tables, they have here in the same manner with far
more to talk about. They come, they go home, men <SPAN name="Page_238"></SPAN>and women together, as
casually and impulsively as the men alone ever entered a drinking-place,
but discoursing now of far-off mountains and star-crossed lovers. As
Padraic Colum says in his poem on the herdsman:—</p>
<div class="poem"><div class="stanza">
<span>"With thoughts on white ships<br/></span>
<span>And the King of Spain's Daughter."<br/></span></div>
</div>
<p>This is why the saloon on the right hand and on the left in the slum is
apt to move out when the photoplay moves in.</p>
<p>But let us go to the other end of the temperance argument. I beg to be
allowed to relate a personal matter. For some time I was a field-worker
for the Anti-Saloon League of Illinois, being sent every Sunday to a new
region to make the yearly visit on behalf of the league. Such a visitor
is apt to speak to one church in a village, and two in the country, on
each excursion, being met at the station by some leading farmer-citizen
of the section, and driven to these points by him. The talk with this man
was worth it all to me.</p>
<p>The agricultural territory of the United States is naturally dry. This is
because the cross-roads church is the only communal institution, and the
voice of the cross-roads pastor is for teeto<SPAN name="Page_239"></SPAN>talism. The routine of the
farm-hand, while by no means ideal in other respects, keeps him from
craving drink as intensely as other toilers do. A day's work in the open
air fills his veins at nightfall with an opiate of weariness instead of a
high-strung nervousness. The strong men of the community are church
elders, not through fanaticism, but by right of leadership. Through their
office they are committed to prohibition. So opposition to the temperance
movement is scattering. The Anti-Saloon League has organized these
leaders into a nation-wide machine. It sees that they get their weekly
paper, instructing them in the tactics whereby local fights have been
won. A subscription financing the State League is taken once a year. It
counts on the regular list of church benevolences. The state officers
come in to help on the critical local fights. Any country politician
fears their non-partisan denunciation as he does political death. The
local machines thus backed are incurable mugwumps, hold the balance of
power, work in both parties, and have voted dry the agricultural
territory of the United States everywhere, by the township, county, or
state unit.</p>
<p>The only institutions that touch the same <SPAN name="Page_240"></SPAN>territory in a similar way are
the Chautauquas in the prosperous agricultural centres. These, too, by
the same sign are emphatically anti-saloon in their propaganda, serving
to intellectualize and secularize the dry sentiment without taking it out
of the agricultural caste.</p>
<p>There is a definite line between our farm-civilization and the rest. When
a county goes dry, it is generally in spite of the county-seat. Such
temperance people as are in the court-house town represent the
church-vote, which is even then in goodly proportion a retired-farmer
vote. The larger the county-seat, the larger the non-church-going
population and the more stubborn the fight. The majority of miners and
factory workers are on the wet side everywhere. The irritation caused by
the gases in the mines, by the dirty work in the blackness, by the
squalor in which the company houses are built, turns men to drink for
reaction and lamplight and comradeship. The similar fevers and
exasperations of factory life lead the workers to unstring their tense
nerves with liquor. The habit of snuggling up close in factories,
conversing often, bench by bench, machine by machine, inclines them to
get together for their pleasures at the bar.<SPAN name="Page_241"></SPAN> In industrial America there
is an anti-saloon minority in moral sympathy with the temperance wave
brought in by the farmers. But they are outstanding groups. Their
leadership seldom dries up a factory town or a mining region, with all
the help the Anti-Saloon League can give.</p>
<p>In the big cities the temperance movement is scarcely understood. The
choice residential districts are voted dry for real estate reasons. The
men who do this, drink freely at their own clubs or parties. The
temperance question would be fruitlessly argued to the end of time were
it not for the massive agricultural vote rolling and roaring round each
metropolis, reawakening the town churches whose vote is a pitiful
minority but whose spokesmen are occasionally strident.</p>
<p>There is a prophecy abroad that prohibition will be the issue of a
national election. If the question is squarely put, there are enough
farmers and church-people to drive the saloon out of legal existence. The
women's vote, a little more puritanical than the men's vote, will make
the result sure. As one anxious for this victory, I have often speculated
on the situation when all America is nominally dry, <SPAN name="Page_242"></SPAN>at the behest of the
American farmer, the American preacher, and the American woman. When the
use of alcohol is treason, what will become of those all but unbroken
lines of slum saloons? No lesser force than regular troops could dislodge
them, with yesterday's intrenchment.</p>
<p>The entrance of the motion picture house into the arena is indeed
striking, the first enemy of King Alcohol with real power where that king
has deepest hold. If every one of those saloon doors is nailed up by the
Chautauqua orators, the photoplay archway will remain open. The people
will have a shelter where they can readjust themselves, that offers a
substitute for many of the lines of pleasure in the groggery. And a whole
evening costs but a dime apiece. Several rounds of drinks are expensive,
but the people can sit through as many repetitions of this programme as
they desire, for one entrance fee. The dominant genius of the moving
picture place is not a gentleman with a red nose and an eye like a dead
fish, but some producer who, with all his faults, has given every person
in the audience a seven-leagued angel-and-demon telescope.</p>
<p>Since I have announced myself a farmer and <SPAN name="Page_243"></SPAN>a puritan, let me here list
the saloon evils not yet recorded in this chapter. They are separate from
the catalogue of the individualistic woes of the drunkard that are given
in the Scripture. The shame of the American drinking place is the
bar-tender who dominates its thinking. His cynical and hardened soul
wipes out a portion of the influence of the public school, the library,
the self-respecting newspaper. A stream rises no higher than its source,
and through his dead-fish eye and dead-fish brain the group of tired men
look upon all the statesmen and wise ones of the land. Though he says
worse than nothing, his furry tongue, by endless reiteration, is the
American slum oracle. At the present the bar-tender handles the
neighborhood group, the ultimate unit in city politics.</p>
<p>So, good citizen, welcome the coming of the moving picture man as a local
social force. Whatever his private character, the mere formula of his
activities makes him a better type. He may not at first sway his group in
a directly political way, but he will make himself the centre of more
social ideals than the bar-tender ever entertained. And he is beginning
to have as intimate a relation to <SPAN name="Page_244"></SPAN>his public as the bar-tender. In many
cases he stands under his arch in the sheltered lobby and is on
conversing terms with his habitual customers, the length of the afternoon
and evening.</p>
<p>Voting the saloon out of the slums by voting America dry, does not, as of
old, promise to be a successful operation that kills the patient. In the
past some of the photoplay magazines have contained denunciations of the
temperance people for refusing to say anything in behalf of the greatest
practical enemy of the saloon. But it is not too late for the dry forces
to repent. The Anti-Saloon League officers and the photoplay men should
ask each other to dinner. More moving picture theatres in doubtful
territory will help make dry voters. And wet territory voted dry will
bring about a greatly accelerated patronage of the photoplay houses.
There is every strategic reason why these two forces should patch up a
truce.</p>
<p>Meanwhile, the cave-man, reader of picture-writing, is given a chance to
admit light into his mind, whatever he puts to his lips. Let us look for
the day, be it a puritan triumph or not, when the sons and the daughters
of the slums shall prophesy, the young men shall see visions, the old men
dream dreams.</p>
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