<h2>CHAPTER XXXVIII<br/> THE GREAT BOOM<br/> 1887</h2>
<p>Not as impulsively perhaps as on previous occasions, I left
Los Angeles for Europe on April 30th, 1887, accompanied
by my wife and our two children, Marco and
Rose. Mrs. Eugene Meyer, my wife's youngest sister, and her
daughter joined us at San Francisco and traveled with us as far
as Paris. We took passage on the French ship <i>Normandie</i>, departing
from the Morton Street Pier in New York on May
14th, and nine days later we landed at Havre, from which port
we proceeded to the French capital.</p>
<p>On this trip we visited France, England, Scotland, Ireland,
Belgium, Holland, Denmark, Germany, Austria—including
Bohemia—and Italy. We also touched at points in Sweden,
although we did not "do" that country thoroughly until a later
voyage. While in Germany, where I met my nephew Leo—son
of J. P. Newmark—then a student in Strassburg, I was impressed
with the splendid hotels and State highways, and the
advantage taken of natural resources; and from Ems on July
22d, I wrote a letter on the subject to Kaspare Cohn, which
I later found had been published by one of the Los Angeles
dailies. During this journey we traveled with M. J. Newmark
and his family. It was also on this tour, on June 10th, that I
returned to my native town of Loebau, both to visit the graves
of my parents and once more to see some relatives and a few
old friends.</p>
<p>In Paris we had an exciting experience as observers of a conflagration
<span class="pagenum"><SPAN name="Page_565" id="Page_565">565</SPAN></span>
that might have terminated seriously for us. We had
been thinking of going to the Opéra Comique in the evening,
but instead had accepted an invitation to dinner at the residence
of Alexander Weil, the well-known international banker, formerly
of San Francisco; and only on our return to the Hôtel du Helder,
a comfortable family hostelry in the Rue du Helder (within a
couple of blocks of the theater), did we learn of a disastrous fire
in the opera house which caused the loss of many lives. For
blocks around, streets and sidewalks were roped in and great
was the confusion everywhere. The following day a number
of solicitous inquiries arrived from friends in America.</p>
<p>In connection with our departure for this tour of Europe, I
am reminded of a unique gift to my wife of a diary in eight
volumes, tastefully bound in Russian leather—the whole neatly
encased for traveling. With almost painful regularity my wife
entered there her impressions and recollections of all she saw,
refusing to retire at night, as a rule, until she had posted up her
book for the day. Glancing over these pages written in her
distinct, characteristically feminine hand, I note once more the
intellectual vigor and perspicuity displayed by my companion
in this, her first contact with European life and customs.</p>
<p>It was during my absence, on May 2d, that Erskine Mayo
Ross was appointed, by President Cleveland, Judge of the new
United States District Court just established. He was then in
partnership with Stephen M. White. A native of Belpré, Virginia,
he had come to Los Angeles in 1868 to study law with
his uncle, Cameron E. Thom. Soon admitted to the Bar, he was
elected in 1879, at the age of thirty-four, to the Supreme Bench
of the State. The Judge, with whom I have been on friendly
terms since his arrival, is still living in Los Angeles, a familiar
and welcome figure in club circles.</p>
<p>Speaking of this esteemed Judge, I am reminded of a visit
here, in 1887, of Justice Stephen J. Field, when he sat with
Judge Ross in the United States Circuit Court, the sessions of
which were then held over the Farmers & Merchants National
Bank at the corner of Main and Commercial streets. On that
occasion the members of the Bar, irrespective of party, united
<span class="pagenum"><SPAN name="Page_566" id="Page_566">566</SPAN></span>
to do him honor; and Justice Field, in turn, paid a warm
tribute to Los Angeles and her hospitality.</p>
<p>D. W. Hanna, a Michigan pedagogue who had come to Los
Angeles in 1884 to open Ellis College on Fort Street near Temple—burned
in 1888—established on September 2d, 1885, the Los
Angeles College, a boarding school for girls, in a couple of
buildings at the corner of Fifth and Olive streets. In 1887
Hanna, having formed a stock company, erected a new school
structure at the southwest corner of Eighth and Hope streets,
where eighteen teachers soon instructed some two hundred and
fifty students. But the institution failed, and the building, still
standing, was finally bought by Abbot Kinney and named the
Abbotsford Inn.</p>
<p>In a note regarding the life and accomplishments of Mme.
Severance, I have referred to the distinguished <i>rôle</i> played by
this Angeleña in the early advocacy of the kindergarten for
America. It took three years, however, for the educational
authorities here to awake to the significance of the departure,
for it was not until 1887 that Froebel's plan was admitted for
experiment into the Los Angeles schools.</p>
<p>A group of Presbyterian clergymen from Los Angeles and
vicinity in 1887 joined in establishing Occidental College—now,
as developed under John Willis Baer, one of the promising institutions
of the Southwest—locating its site east of the city
between First and Second streets, both lots and acreage having
been donated with the usual Southern California liberality.
There, the following year, the main college building was erected;
but in 1896 that structure and most of its contents were
destroyed by fire.</p>
<div class="figcenter"><SPAN name="i_652" id="i_652"></SPAN> <ANTIMG src="images/i_652.jpg" width-obs="662" height-obs="433" alt="" /> <p class="caption">Spring Street, Looking North from First, about 1885</p> </div>
<div class="figcenter"><SPAN name="i_653a" id="i_653a"></SPAN> <ANTIMG src="images/i_653a.jpg" width-obs="431" height-obs="336" alt="" /> <p class="caption">Cable Car, Running North on Broadway (Previously Fort Street), near Second</p> </div>
<div class="figcenter"><SPAN name="i_653b" id="i_653b"></SPAN> <ANTIMG src="images/i_653b.jpg" width-obs="433" height-obs="265" alt="" /> <p class="caption">Early Electric Car, with Conductor James Gallagher (still in Service)</p> </div>
<p>Early in June, as ex-Mayor E. F. Spence was about to
leave for Europe, some enthusiasm was created in educational
circles by the announcement that he would deed certain property,
including the lot at the corner of Pearl and Sixth streets
(on which the Gates Hotel now stands), to the University of
Southern California for the establishing of a telescope on Mount
Wilson. The matter had been communicated to President M.
M. Bovard, who ordered a glass from the celebrated Cambridge
<span class="pagenum"><SPAN name="Page_567" id="Page_567">567</SPAN></span>
grinders, Alvan Clark & Sons. When President Bovard died,
Spence was too ill to arrange the details necessary to the further
carrying out of his plans; the property that he had promised to
give remained part of his estate; and the great glass, when
ground, had to be resold, the University of Chicago becoming
the lucky purchaser. As all the scientific world knows, the
Carnegie Foundation at Washington some years later established,
to the extension of California's fame, the celebrated
Wilson telescopes on the mountain Spence once had in view.</p>
<p>Early in June, also, Smith & McPhee issued a directory of
Los Angeles. But two weeks afterward, George W. Maxwell
published another book of addresses with more than <i>five
thousand</i> additional names! The second directory listed over
eighteen thousand adults, from which fact it was estimated that
Los Angeles then had a population of quite sixty thousand.</p>
<p>In 1887, Mrs. Charlotte LeMoyne Wills, wife of the attorney,
John A. Wills, and daughter of Dr. Francis Julius LeMoyne
(who in 1876 erected at Washington, Pennsylvania, the first
modern crematory in the world, notwithstanding that he was
denied permission by the cemetery authorities there and was
compelled to construct the furnace on his property outside of
the town), inspired the establishing here of what is said to have
been the second crematory in the United States and certainly
the first built west of the Rocky Mountains. It was opened
at Rosedale Cemetery by the Los Angeles Crematory Society,
which brought to the Coast an incinerating expert. Dr. W.
LeMoyne Wills, a son, was one of the leading spirits in the enterprise
and among the first directors of the local organization.
The first cremation occurred in June; and the first body so
disposed of was that of the wife of Dr. O. B. Bird, a homeopathic
physician. The experiment stirred up a storm of
adverse, as well as of favorable criticism.</p>
<p>The brothers Beaudry were interested, doubtless through
their undeveloped hill-property, in organizing the Temple
Street Cable Railway, running from the foot of Temple Street
at Spring out Temple as far west as Union Avenue, with cars
operated every ten minutes. The Company had an office at
<span class="pagenum"><SPAN name="Page_568" id="Page_568">568</SPAN></span>
No. 10 Court Street, and the Directors were: Prudent Beaudry,
Victor Beaudry, Walter S. Maxwell, E. T. Wright, the surveyor,
Octavius Morgan, Ralph Rogers, Thomas Stovell, John Milner
and E. A. Hall.</p>
<p>About July, the trustees of James Lick sold Santa Catalina
Island to George R. Shatto (who founded Avalon<SPAN name="FNanchor_40" id="FNanchor_40" href="#Footnote_40" class="fnanchor">[40]</SPAN>—at first
giving it his name—and after whom Shatto Street is called),
the price fixed upon being one hundred and fifty thousand
dollars, Shatto making a partial payment; whereupon the
latter agreed to resell the island to an English syndicate.
Failure to find there the store of minerals they expected,
however, led the English bankers to refuse the property; and
in 1892, after a friendly suit had reëstablished the title of the
Lick trustees, they disposed of that part of the estate (for about
the same price offered Shatto), to William, J. B. and Hancock
Banning—sons of my old friend, Phineas Banning—the three
forming the Santa Catalina Island Company. Several years
later, George S. Patton was admitted as a partner. Little by
little Catalina became a favorite resort, although it was years
before there was patronage enough to warrant a daily steamer
service. In the summer of 1887, for example, at the height
of the Boom, William Banning, manager of the Wilmington
Transportation Company, ran the steamer <i>Falcon</i> (whose
Captain was J. W. Simmie) only once every seven or eight days.
Then the vessel used to leave San Pedro wharf at one o'clock
in the afternoon and return the next day in time to connect with
the three o'clock train for Los Angeles. The fare for the
round trip was four dollars.</p>
<p>The year 1887 witnessed the completion of the Arcadia Hotel
at Santa Monica, named after Doña Arcadia, wife of Colonel
R. S. Baker. It was built on a bluff, was four stories high and
had a great veranda with side wings; and with its center tower
and cupola was more imposing than any hotel there to-day.
Under the proprietorship of J. W. Scott, the Arcadia became one
of the first fine suburban hotels in Southern California.</p>
<p>As late as 1887 there was no passenger service between the
<span class="pagenum"><SPAN name="Page_569" id="Page_569">569</SPAN></span>
city and Santa Monica from six to seven o'clock in the evening,
though I cannot say just how many trains ran during the day.
I am sure, however, that there were not many. Merchants
spending their summers at the beach were more inconvenienced
through this lack of evening service than at any other time; and
after repeated complaints, a coach was hooked onto a freight
train. Later, the Board of Trade objected to this slow method,
and arrangements were made for another passenger train.</p>
<p>Speaking of Santa Monica in the late eighties, I am reminded
of a gravity railroad, somewhat on the principle of the present-day
roller-coaster, which was opened near the Arcadia Hotel
and as a novelty was a great success. The track was not more
than fifteen feet above the ground at its highest point of elevation—just
sufficient to give the momentum necessary for an
undulating movement.</p>
<p>As the final sequence to the events of three or four preceding
years, Los Angeles, at the time when I left for Europe, had
already advanced beyond the threshold of her first really
violent "boom;" and now symptoms of feverish excitement
were everywhere noticeable in Southern California. The basis
of real estate operations, heretofore sane enough, was quickly
becoming unbalanced, a movement that was growing more and
more intensified, as well as general; and as in the case of a mighty
stream which accumulates overwhelming power from many
feeders, there was a marshalling, as it were, in Los Angeles of
these forces. The charms of climate and scenery (widely advertised,
as I have said, at the Philadelphia Centennial and,
later, through the continuous efforts of the first and second
Chambers of Commerce and the Board of Trade), together
with the extension of the Southern Pacific to the East and the
building of the Santa Fé Railroad, had brought here a class
of tourists who not only enjoyed the winter, but ventured to
stay through the summer season; and who, having remained,
were not long in seeking land and homesteads. The rapidly-increasing
demand for lots and houses caused hundreds of men
and women to enter the local real-estate field, most of whom
were inexperienced and without much responsibility. When,
<span class="pagenum"><SPAN name="Page_570" id="Page_570">570</SPAN></span>
therefore, the news of their phenomenal activity got abroad, as
was sure to be the case, hordes of would-be speculators—some
with, but more without knowledge of land-manipulation, and
many none too scrupulous—rushed to the Southland to invest,
wager or swindle. Thousands upon thousands of Easterners
swelled the number already here; dealers in realty sprang up like
mushrooms. It was then that the demand for offices north of
First Street, exceeding the supply, compelled many an agent
unwillingly to take accommodations farther south and brought
about much building, even to—Second Street! It also happened
that a dozen or more competitors occupied a single
store-room. Selling and bartering were carried on at all hours
of the day or night, and in every conceivable place; agents,
eager to keep every appointment possible, enlisted the services
of hackmen, hotel employees and waiters to put them in touch
with prospective buyers; and the same properties would often
change hands several times in a day, sales being made on the
curbstone, at bars or restaurant tables, each succeeding
transfer representing an enhanced value. Although I was
abroad during the height of this period, psychologically so
interesting, newspapers, letters and photographs from home—supplemented,
on my return, by the personal narratives of
friends—supplied me with considerable information of the craze.</p>
<p>As I have already remarked, the coming of the Santa Fé—as
well as the ensuing railroad war—was a very potent factor
in this temporary growth and advance in values; and soon after
the railroad's advent, a dozen towns had been laid out on the
line between Los Angeles and San Bernardino, the number
doubling within a few months. Indeed, had the plan of the
boomers succeeded, the whole stretch between the two cities
would have been solidly built up with what in the end proved,
alas! to be but castles in the air. Wherever there was acreage,
there was room for new towns; and with their inauguration,
thousands of buyers were on hand to absorb lots that were
generally sold on the installment plan. More frequently than
otherwise, payments became delinquent and companies "went
broke;" and then the property reverted to acreage again. This
<span class="pagenum"><SPAN name="Page_571" id="Page_571">571</SPAN></span>
sometimes led to serious complications, especially when the contract
between the landowner and the so-called syndicate allowed
the latter to issue clear title to those who paid for their lots.
In such cases, the acreage when recovered by the original owner
would be dotted here and there with small possessions; and to reinstate
his property was, as a rule, no easy task. This, of course,
refers to the failures of which there were more than enough; on
the other hand, many of the towns inaugurated during the
Boom period not only have survived and prospered, but have
become some of our most attractive and successful neighbors.</p>
<p>If every conceivable trick in advertising was not resorted
to, it was probably due to oversight. Bands, announcing
new locations, were seen here and there in street cars, hay and
other wagons and carriages (sometimes followed by fantastic
parades a block long); and for every new location there was
promised the early construction of magnificent hotels, theaters
or other attractive buildings that seldom materialized. When
processions filled the streets, bad music filled the air. Elephants
and other animals of jungle and forest, as well as human freaks—the
remnants of a stranded circus or two—were gathered into
shows and used as magnets; while other ingenious methods were
often invoked to draw crowds and gather in the shekels. The
statements as to climate were always verified, but in most other
respects poor Martin Chuzzlewit's experience in the Mississippi
town of Eden affords a rather graphic story of what was frequently
in progress here during the never-to-be-forgotten days
of the Boom. As competition waxed keener, dishonest methods
were more and more resorted to; thus schemers worked on the
public's credulity and so attracted many a wagon-load of people
to mass-meetings, called ostensibly for the purpose of advancing
some worthy cause but really arranged to make possible an
ordinary sale of real estate. An endless chain of free lunches,
sources of delight to the hobo element in particular, drew not
only these chronic idlers but made a victim of many a worthier
man. Despite all of this excitement, the village aspect in some
particulars had not yet disappeared: in vacant lots not far from
the center of town it was still not unusual to see cows contentedly
<span class="pagenum"><SPAN name="Page_572" id="Page_572">572</SPAN></span>
chewing their cud and chickens scratching for a living.
In 1889, however, the Council governed this feature of domestic
life by ordinance, and thenceforth there was less of the "cock's
shrill clarion."</p>
<p>Extraordinary situations arose out of the speculative mania,
as when over-ambitious folks, fearful perhaps lest they might
be unable to obtain corner- and other desirably-situated lots,
stationed themselves in line two or three days before the
date of anticipated land-sales; and even though quite twenty
selections were frequently the limit to one purchase, the
more optimistic of our boomers would often have two or
three substitutes waiting in a line extending irregularly far
down the sidewalk and assuming at night the appearance of
a bivouac. I have heard it said that as much as a hundred
dollars would be paid to each of these messengers, and that the
purchaser of such service, apprehensive lest he might be sold out,
would visit his representative many times before the eventful
day. Later, this system was improved and official place-numbers
were given, thus permitting people to conduct their
negotiations without much loss of time.</p>
<p>So little scientific consideration was given to actual values
that they were regulated according to calendar and clock; lots
in new subdivisions remaining unsold were advertised to advance
to certain new prices at such and such an hour, on such
and such a day. After these artificial changes, investors
would gleefully rub their hands and explain to the downcast
outsider that they had "just gotten in in time;" and the downcast
outsider, of whom there were many, yielding after repeated
assaults of this kind, would himself become inoculated with the
fever and finally prove the least restrained boomer of them all.
From what I read at the time and heard after my return, I may
safely declare that during the height of the infection, two-thirds
of our population were, in a sense, more insane than sane.</p>
<p>Syndicates, subdivisions and tracts: these were the most
popular terms of the day and nearly everybody had a finger in
one or the other pie. There were enough subdivisions to accommodate
ten million people; and enough syndicates to handle the
<span class="pagenum"><SPAN name="Page_573" id="Page_573">573</SPAN></span>
affairs of a nation. And talking about syndicates: the disagreement
of members themselves as to values frequently prevented
the consummation of important sales and resulted in the loss of
large profits to the objectors as well as to their associates. In
many a well-authenticated case, the property remained on the
owners' hands until it became almost worthless.</p>
<p>Wide-awake syndicates evolved new methods, one of which—the
lottery plan—became popular. A piece of land would
be prepared for the market; and after the opening of streets, as
many chances would be sold as there were lots in the tract.
On the eventful day, the distribution took place in the presence
of the interested and eager participants, each of whom made
a selection as his number was drawn. To increase the attractiveness
of some of these offers, cottages and even more
elaborate houses were occasionally promised for subsequent
erection on a few lots. The excitement at many of these events,
I was informed, beggared description. Among others sold in
this manner at the beginning, or possibly even just before the
Boom, were the Williamson Tract, beginning at the corner of
Pico and Figueroa streets and once the home-place of the Formans,
and the O. W. Childs orchard on the east side of Main
Street and running south from what is now about Eleventh.
Both of these drawings took place in Turnverein Hall, and the
chances sold at about three hundred and fifty dollars each.</p>
<p>Tricksters, of whom at such times there are always enough,
could exercise their mischievous proclivities; and the unwary one,
who came to be known as the tenderfoot, was as usual easily
hoodwinked. Land advertised as having "water privileges"
proved to be land <i>under water</i> or in dry creeks; land described as
possessing scenic attractions consisted of—mountains and
chasms! So situated were many of these lots that no use whatever
could be made of them; and I presume that they are without
value even now. One of the effects of subdividing a good
part of the ten thousand or more acres of agricultural land in the
city then irrigated from the <i>zanjas</i> was both to reduce the calls
for the service of the city <i>Zanjero</i>, and to lessen considerably
the importance and emoluments of his office.
<span class="pagenum"><SPAN name="Page_574" id="Page_574">574</SPAN></span></p>
<p>Advertisers tried to outdo themselves and each other in
original and captivating announcements; with the result that,
while many displayed wit and good humor, others were ridiculously
extravagant. The Artesian Water Company came onto
the market with three hundred acres of land near Compton and
the assurance that "while the water in this section will be
stocked, the stock will not be watered." Alvan D. Brock,
another purveyor of ranches, declared:</p>
<div class="blockquot">
<p>I mean business, and do not allow any alfalfa to grow
under my feet.</p>
</div>
<p>A. F. Kercheval, the poet, to whom I have already referred,
relieved himself of this exuberance regarding the Kercheval
Tract (on Santa Fe Avenue, between Lemon and Alamo
streets):</p>
<div class="blockquot">
<p class="center">HE OR SHE<br/>
That Hesitates is Lost!<br/>
An axiom that holds good in real estate, as well as in<br/>
affairs of the heart.<br/>
Selah!</p>
</div>
<p>Another advertisement read as follows:</p>
<div class="blockquot">
<p class="center">HALT! HALT! HALT!<br/>
Speculators and Homeseekers, Attention!<br/>
$80,000—Eighty Thousand Dollars—$80,000<br/>
Sold in a Day at the Beautiful<br/>
McGarry Tract<br/>
Bounded by Ninth and Tenth and Alameda Streets.<br/>
Come Early, before they are All Gone!</p>
</div>
<p>Still another was displayed:</p>
<div class="blockquot">
<p class="center">Boom! Boom!<br/>
<br/>
ARCADIA!<br/>
<br/>
Boom! Boom!</p>
</div>
<p><span class="pagenum"><SPAN name="Page_575" id="Page_575">575</SPAN></span></p>
<p>And now and then, from a quarter to a full page would be
taken to advertise a new town or subdivision, with a single
word—the name of the place—such as</p>
<div class="bbox">
<p class="center">RAMIREZ!</p>
</div>
<p>Vernon and Vernondale were names given to subdivisions
on Central Avenue near Jefferson Street. Advertising the
former, the real-estate poet was called into requisition with
these lines:</p>
<div class="poetry-container">
<div class="poem">
<p>Go, wing thy flight from star to star,</p>
<p>From world to luminous world as far</p>
<p>As the universe spreads its flaming wall,</p>
<p>Take all the pleasure of all the spheres,</p>
<p>And multiply each through endless years,</p>
<p>One Winter at Vernon is worth them all!</p>
</div>
</div>
<p>while, in setting forth the attractions of the Lily Langtry
Tract, the promoter drew as follows from the store of English
verse:</p>
<div class="poetry-container">
<div class="poem">
<p>Sweet Vernon, loveliest village of the plain,</p>
<p>Where health and plenty cheers the laboring swain,</p>
<p>Where smiling Spring its earliest visit paid,</p>
<p>And parting Summer's lingering blooms delayed;</p>
</div>
</div>
<p>concluding the announcement with the following lines characteristic
of the times:</p>
<div class="blockquot">
<p class="center">Catch on before the whole country rushes to Vernondale!<br/>
Every man who wishes a home in Paradise should locate in this,<br/>
the loveliest district of the whole of Southern California.<br/>
This is where the orange groves are loveliest!<br/>
This is where the grapes are most luxuriant!<br/>
This is where the vegetation is grandest!<br/>
This is where the flowers are prettiest!</p>
</div>
<p><span class="pagenum"><SPAN name="Page_576" id="Page_576">576</SPAN></span></p>
<p>With the Boom affecting not only Los Angeles but also
each acre of her immediate vicinity, Pasadena and the district
lying between the two towns took on new life. Five thousand
inhabitants boasted a million dollars in deposits and a couple
of millions invested in new buildings; while "gilt-edged Raymond,"
a colony surrounding the Raymond Hotel, became a
bustling center. In March, George Whitcomb laid out Glendora,
naming it (with the use of a couple of additional letters) after
his wife, Ledora; and at the first day's sale, he auctioned off
three hundred lots. In December, the old-established town
of Pomona was incorporated. Whittier, started by Quakers
from Indiana, Iowa and Illinois, and christened in honor of
the New England poet, began at this time with a boom, two
hundred thousand dollars' worth of property having been sold
there in four months. This prosperity led one newspaper to
say with extreme modesty:</p>
<div class="blockquot">
<p>Whittier is the coming place! It will dwarf Monrovia and
eclipse Pasadena. Nothing can stop it! The Quakers are
coming in from all over the United States;</p>
</div>
<p>and another journal contained an advertisement commencing
as follows:</p>
<div class="blockquot">
<p class="center">WHITTIER! WHITTIER!! WHITTIER!!!<br/>
Queen of the Foothills and Crown of the San Gabriel Valley.</p>
</div>
<p>I. W. Lord established Lordsburg—or at least an elaborate
hotel there, for in those days a good hotel was half of a town;
and when Lordsburg slumped, he sold the building to a colony
of Dunkers for a college. Nadeau Park was projected as a
town at the junction of the Atchison, Topeka & Santa Fé's
Ballona road and the Southern Pacific. Santa Ana, too, after
<span class="pagenum"><SPAN name="Page_577" id="Page_577">577</SPAN></span>
its sale in June of over eighty thousand dollars' worth of land,
came forward in the summer with this confident salutation:</p>
<div class="blockquot">
<p class="center">THIS IS PURE GOLD!!!<br/>
Santa Ana,<br/>
The Metropolis of Southern California's Fairest Valley!<br/>
Chief Among Ten Thousand, or the One<br/>
Altogether Lovely!<br/>
Beautiful! Busy! Bustling! Booming! It<br/>
Can't be Beat!<br/>
The town now has the biggest kind<br/>
of a big, big boom.<br/>
A Great Big Boom! And you<br/>
Can Accumulate Ducats by Investing!</p>
</div>
<p>Fullerton was started in July, when ninety-two thousand
dollars changed hands within half a day; and conditions favoring
the young community, it survived. Rivera, in the Upper
Los Nietos Valley, also then came into being. The glories
of Tustin (founded in 1867 by Columbus Tustin, but evidencing
little prosperity until twenty years later) were proclaimed
through such unassuming advertisements as this:</p>
<div class="blockquot">
<p class="center">TUSTIN<br/>
THE BEAUTIFUL<br/><br/>
Unexcelled in charm and loveliness.<br/>
An Earthly Eden Unsurpassed in<br/>
Wealth of Flower and Foliage.<br/>
However, Imagination Cannot Conceive It:<br/>
It must be seen to be realized,</p>
</div>
<p>supplemented by the following versification:</p>
<div class="poetry-container">
<div class="poem">
<p>When the Angel of Peace to Earth first descended,</p>
<p class="i1">To bless with his presence the children of men,</p>
<p>'Mid the fairest of scenes his pathway e'er tended,</p>
<p class="i1">And unto his smile the glad earth smiled again.
<span class="pagenum"><SPAN name="Page_578" id="Page_578">578</SPAN></span></p>
<p>He joyed in the fragrance of orange and roses,</p>
<p class="i1">And loved 'mid their glances to linger or roam,</p>
<p>And he said: "Here in Tustin, where Beauty reposes,</p>
<p class="i1">I also will linger or build me a home!"</p>
</div>
</div>
<p>In April, Jonathan S. Slauson and a company of Los Angeles
capitalists laid out and started the town of Azusa, on a slope
eight hundred feet high in a rich and promising country. Not
so far away was Palomares, announced through the following
reassuring poster:</p>
<div class="blockquot">
<p class="center">Grand Railroad Excursion and Genuine<br/>
AUCTION SALE!<br/>
<i>No Chenanekin!!</i><br/>
Thursday, June 7, 1887.<br/>
Beautiful Palomares, Pomona Valley!<br/>
Lunch, Coffee, Lemonade, and Ice Water Free!<br/>
Full Band of Music.</p>
</div>
<p>And here it may not be without interest to note the stations
then passed in making such an excursion from Los Angeles to
the new town: Commercial Street, Garvanza, Raymond, Pasadena,
Lamanda Park (named, Henry W. O'Melveny tells me,
after Amanda, wife of L. J. Rose), Santa Anita, Arcadia,
Monrovia, Duarte, Glendora, San Dimas and Lordsburg. Providencia
<i>rancho</i>, consisting of seventeen thousand acres of
mountain and valley, was opened up in 1887 and the new town
of Burbank was laid out; J. Downey Harvey, J. G. Downey's heir,
and David Burbank, the good-natured dentist and old-timer,
then living on the site of the Burbank Theater (once the
orchard of J. J. Warner), being among the directors. About
the same time, twelve thousand acres of the Lankershim <i>rancho</i>,
adjoining the Providencia, were disposed of. Sixty-five dollars
was asked for a certificate of stock, which was exchangeable
later for an acre of land. Glendale was another child of the
Boom, for the development of which much dependence was
<span class="pagenum"><SPAN name="Page_579" id="Page_579">579</SPAN></span>
placed on a new motor railroad. Rosecrans and its Addition
were two other tracts relying on improved facilities for communicating
with Los Angeles. Under the caption, <i>Veni, Vidi,
Vici!</i> a motor road was promised for service within ninety days;
and lots, from one hundred dollars up, were then to be advanced
five hundred per cent! Excursions, accompanied by Colonel
Bartlett's Seventh Infantry Band, to "magnificent Monte Vista,
the Gem of the Mountains! the Queen of the Valley!" near
San Fernando, fifteen miles from Los Angeles, were among
the trips arranged.</p>
<p>Speaking of the Boom, I recall an amusing situation such
as now and then relieved the dark gloom of the aftermath.
When a well-known suburb of Los Angeles was laid out, someone
proposed that a road be named Euclid Avenue; whereupon
a prominent citizen protested vigorously and asked <i>what Mr.
Euclid had ever done for Southern California</i>?</p>
<p>During 1887, and at the suggestion of George E. Gard,
many neighboring towns—a number of which have long since
become mere memories—donated each a lot, through whose sale
a Los Angeles County exhibit at the reunion of the Grand
Army of the Republic was made possible; and among these
places were Alosta, Gladstone, Glendora, Azusa, Beaumont,
Arcadia, Raymond, San Gabriel, Glendale, Burbank, Lamar's
Addition to Alosta, Rosecrans, St. James, Bethune, Mondonville,
Olivewood, Oleander, Lordsburg, McCoy's<SPAN name="FNanchor_41" id="FNanchor_41" href="#Footnote_41" class="fnanchor">[41]</SPAN> Addition to
Broad Acres, Ivanhoe, New Vernon, Alta Vista, Nadeau Park,
Bonita Tract, San Dimas, Port Ballona, Southside, Ontario,
Walleria and Ocean Spray. When the lots were sold at
Armory Hall, some ten thousand dollars was realized—twelve
hundred and seventy-five dollars, paid by Colonel Banbury
for a piece of land at Pasadena, being the highest price brought.
Not even the celebrity given the place through the gift of a lot
to the Grand Old Man of England saved Gladstone; and St.
James soon passed into the realms of the forgotten, notwithstanding
that one hundred and fifty vehicles and five hundred
people were engaged, in June, in caring for the visitors who
<span class="pagenum"><SPAN name="Page_580" id="Page_580">580</SPAN></span>
made their way to the proposed town-site, five miles from
Anaheim, and bought, when there, forty thousand dollars'
worth of property in a few hours.</p>
<p>Ben E. Ward—a good citizen whose office was in the renovated
municipal adobe—operated with Santa Monica realty
during the Boom, somewhat as did Colonel Tom Fitch in the
cradle days of the bay city. He ran private trains and sold acre
and villa lots, and five-and ten-acre farms, for ten per cent. of
the price "at the fall of the hammer;" the balance of the first
quarter payable on receipt of the agreement, and the other
payments in six, twelve and eighteen months. On one occasion
in June, Ward was advertising as follows:</p>
<div class="blockquot">
<p class="center">HO, FOR THE BEACH!<br/>
To-morrow, To-morrow!<br/>
Grand Auction Sale at<br/>
Santa Monica.<br/>
350—Acres—350</p>
<p>One of the Grandest Panoramic Views the Human Eye ever
rested upon, including Ballona, Lake and Harbor, with its outgoing
and in-coming vessels, the Grand Old Pacific, the handsome
new Hotel Arcadia, while in the distance may be seen
Los Angeles, the Pride of All, and the coming city of two hundred
thousand people.</p>
</div>
<p>Long Beach came in for its share of the Boom. In July,
H. G. Wilshire (after whom, I believe, Wilshire Boulevard
was named), as general manager of the new hotel at that
place, offered lots at one hundred and fifty dollars and upward,
advertising under the caption, "Peerless Long Beach!" and
declaring that the place was "no new settlement, but a prosperous
town of two thousand people," to be "reached without
change of cars." The hotel was to be doubled in size, streets
were to be sprinkled and bathhouses—with hot and cold
water—were to be built. One of the special attractions promised
was even a billiard-room for ladies! But the hotel was
<span class="pagenum"><SPAN name="Page_581" id="Page_581">581</SPAN></span>
afterward destroyed by fire, and Long Beach dwindled away
until, in 1890, it had scarcely a population of five hundred.</p>
<p>Besides the improving of Santa Monica and the expanding of
San Pedro, several harbor projects were proposed in the days of
the Boom. About the first of June, 1887, Port Ballona—formerly
Will Tell's—began to be advertised as "The Future
Harbor of Southern California" and the ocean terminus of the
California Central Railroad, which was a part of the Atchison,
Topeka & Santa Fé system. In August, thousands of people
assembled at the beach to celebrate the opening of La Ballona
Harbor. The enterprise had been backed by Louis Mesmer,
Bernard Mills, Frank Sabichi and others; and Mesmer, General
Nelson A. Miles, ex-Governor Stoneman, Eugène Germain and
J. D. Lynch were among the speakers. A syndicate, headed
by J. R. Tuffree, which purchased the Palos Verdes <i>rancho</i>,
announced its intention of creating the harbor of Catalina at
Portuguese Bend. The syndicate was to build there a large
hotel named Borromea, while a Mr. Kerckhoff, encouraged by
the prospect of a railroad around Point Firmin, was to erect
another huge hotel and lay out a watering place.</p>
<p>As the Boom progressed and railroads continued to advertise
Los Angeles, the authorities began to look with consternation
on the problem of housing the crowds still booked to come
from the East; and it was soon recognized that many prospective
settlers would need to roost, for a while, as best they could
in the surrounding territory. The Hotel Splendid, an enterprise
fostered by Hammel & Denker, proprietors of the United
States Hotel, was then commenced on Main Street, between
Ninth and Tenth, though it was never completed. Numerous
capitalists and business houses encouraged the proposition; yet
the site was sold, but a single generation ago, to O. T. Johnson, a
local philanthropist, for about twenty-five thousand dollars—a
conservative estimate placing its present value at not much less
than two and a half millions.</p>
<p>But there are other indications of the strength, or perhaps
the weakness, of the Boom. In 1887, the total assessment
of the young City and County was three million dollars, or
<span class="pagenum"><SPAN name="Page_582" id="Page_582">582</SPAN></span>
about one-third that recorded for the longer-developed City
and County of San Francisco. In one day in July, real estate
valued at $664,000 was transferred; on another day in the
same month, $730,000 worth; and soon after, in one day, property
to the value of $930,000 changed hands. From forty million
dollars in March, 1886, the wealth of the county jumped,
in just two years, to one hundred and three millions. So
many, indeed, were the purchasers of real estate in Los Angeles
at that time who soon left the town and were seldom or never
heard of again, and so many were the sales effected by proxy,
that even in August of 1887 one of the newspapers contained
over three pages of taxes listed on property whose possessors
were unknown.</p>
<p>During this wild excitement, few men of position or reputation
who came to town escaped interrogation as to what they
thought of the Boom. "Phil" D. Armour, head of the Armour
Packing Company, was one who arrived late in July, and whose
opinion was immediately sought; and his answer indicated the
unbounded confidence inspired in the minds of even outsiders
by the unheard-of development of land values. "Boom—will
it break soon?" repeated Armour and proceeded to answer his
own query. "There is no boom to break! This is merely the
preliminary to a boom which will so outclass the present
activities that its sound will be as thunder to the cracking of a
hickory nut!" Nor was Armour the only one who was so
carried away by the phenomena of the times: San Francisco
watched Los Angeles with wonder and interest, marveling at
all she heard of the magic changes south of the Teháchepi,
and asking herself if Los Angeles might not be able to point the
way to better methods of city-building?</p>
<p>I have thus endeavored to give a slight idea of the lack of
mental poise displayed by our good people in the year 1887,
when the crop of millionaires was so great that to be one was
no distinction at all. But alas! the inevitable collapse came
and values tumbled fully as rapidly as they had advanced,
finding many (who but a short period before had based their
worth on investments figured at several times their value)
<span class="pagenum"><SPAN name="Page_583" id="Page_583">583</SPAN></span>
loaded with overwhelming debts and mortgages quite impossible
of liquidation. Indeed, readjustments took years and years
to accomplish; and so it happened that many an imaginary
Crœsus then became the bidder, often unsuccessful, for humble
employment. Just as is always the case, too, in periods such
as I have described, the depression, when it came was correspondingly
severe and sudden. Many of our greatest boomers
and speculators lost all hope; and more than one poor suicide
so paid the price of his inordinate craving for wealth.</p>
<p>To be sure, some level-headed people, acting more conservatively
than the majority, in time derived large profits from
the steady increase in values. Those who bought judiciously
during that period are now the men of wealth in Los Angeles;
and this is more particularly true as to ownership in business
sections of the city. Even at the height of the Boom but
little property on any of the streets south of Fifth was worth
more than two hundred dollars a foot. Following the Boom,
there was an increase of building, much of it doubtless due to
contracts already entered into.</p>
<p>Incidental to the opening of the Southern Pacific Railroad's
route between the North and South by way of the coast, on
August 20th, a great railway <i>fête</i> was held at Santa Bárbara, the
first through trains from San Francisco and Los Angeles meeting
at that point. A procession, illustrating the progress in
transportation methods from the burro pack and stage coach
to the modern train of cars, filed about the streets of the
old Spanish town. On the return of the Los Angeles excursion
train, however, a defective culvert near the Camulos
Ranch caused the cars, with one hundred and fifty passengers,
to plunge down an embankment—luckily with but few
casualties.</p>
<p>L. E. Mosher, who had much literary ability and is still
remembered as the author of the poem, <i>The Stranded Bugle</i>,
joined the <i>Times</i> staff in August and became prominently
identified with the conduct of that newspaper. Later, he left
journalism and entered on a business career in New York; but
experiencing reverses, he returned to Los Angeles. Failing
<span class="pagenum"><SPAN name="Page_584" id="Page_584">584</SPAN></span>
here, he at length committed suicide, to the deep regret of a
large circle of friends.</p>
<p>Late in August, the paving of Main Street, the first thoroughfare
of Los Angeles to be so improved, was begun, much to the
relief of our townspeople who had too long borne the inconvenience
of dusty and muddy roadways, and who, after heavy
rains the winter before, had in no uncertain fashion given
utterance to their disgust at the backward conditions. This
expression was the result of a carefully and generally organized
movement; for one morning it was discovered that all of the
principal streets were covered with mounds of earth resembling
little graves, into each of which had been thrust imitation
tombstones bearing such inscriptions as the following:</p>
<div class="blockquot">
<p class="center">BEWARE OF QUICKSAND!<br/>
FARE FOR FERRYING ACROSS, 25 CENTS.<br/>
NO DUCK-HUNTING ALLOWED IN THIS POND!<br/>
BOATS LEAVE THIS LANDING EVERY HALF-HOUR.<br/>
REQUIESCAT IN PACE!</p>
</div>
<p>This year, the <i>Sued-Californische Post</i>, which had been established
in 1874, began to appear as a daily, with a weekly edition,
the Germans in Los Angeles in the eighties representing no
mean portion of the burgher strength.</p>
<p>In 1887, the Turnverein-Germania sold to L. J. Rose and
J. B. Lankershim, for removal and renovation, the frame structure
on Spring Street which for so many years had served it as a
home, and erected in its place a substantial brick building costing
about forty thousand dollars. Six or seven years afterward,
the society resold that property—to be used later as the Elks'
Hall—for one hundred thousand dollars; then it bought the lot
at 319 and 321 South Main Street, and erected there its new
stone-fronted Turner Hall. On the occasion of the corner-stone
laying, on August 14th, 1887, when the Turnverein-Germania,
the Austrian Verein and the Schwabenverein
joined hands and voices, the Germans celebrated their advancement
by festivities long to be remembered, ex-Mayor Henry
T. Hazard making the chief address; but I dare say that the
<span class="pagenum"><SPAN name="Page_585" id="Page_585">585</SPAN></span>
assembly particularly enjoyed the reminiscences of the pioneer
President, Jake Kuhrts, who took his hearers back to the olden
days of the Round House (that favorite rendezvous which
stood on the very spot where the new building was to rise)
and pointed out how Time had tenderly and appropriately
joined the associations of the Past with those of the Present.
Turner Hall, with its restaurant, brought our German citizens
into daily and friendly intercourse, and long served their rapidly-developing
community.</p>
<p>How true it is that a man should confine himself to that
which he best understands is shown in the case of L. J. Rose,
who later went into politics, and in 1887 was elected State
Senator. Neglecting his business for that of the public, he
borrowed money and was finally compelled to dispose of his
interest in the New York house. Indeed, financially speaking,
he went from bad to worse; and the same year he sold his
magnificent estate to an English syndicate for $1,250,000, receiving
$750,000 in cash and the balance in stock. The purchasers
made a failure of the enterprise and Rose lost $500,000.
He was almost penniless when on May 17th, 1899, he died—a
suicide.</p>
<p>Rose was an indefatigable worker for the good of the community,
and was thoroughly interested in every public movement.
For years he was one of my intimate friends; and as I
write these lines, I am moved with sentiments of sadness and
deep regret. Let us hope that, in the life beyond, he is enjoying
that peace denied him here.</p>
<p>The Los Angeles & San Gabriel Valley Railroad, begun the
previous year by J. F. Crank and destined to be absorbed by
the Santa Fé, was opened for traffic to Pasadena on September
17th by a popular excursion in which thousands participated.</p>
<p>With the increase in the number and activity of the Chinese
here, came a more frequent display of their native customs and
ceremonies, the joss house and the theater being early instituted.
On October 21st, a street parade, feast and theatrical
performance with more or less barbarous music marked a
celebration that brought Mongolians from near and far.
<span class="pagenum"><SPAN name="Page_586" id="Page_586">586</SPAN></span></p>
<p>On October 24th, Cardinal Gibbons made his first visit to
Los Angeles—the most notable call, I believe, of so eminent
a prelate since my settling here.</p>
<p>One of the numerous fires of the eighties that gave great
alarm was the blaze of October 28th, which destroyed the
Santa Fé Railroad depot and with it a trainload of oil. The
conflagration proved obstinate to fight, although the good work
of the department prevented its spread. A host of people for
hours watched the spectacular scene.</p>
<p>The Raymond Hotel, commonly spoken of as belonging to
Pasadena although standing just inside the city to the south,
was completed in November; and catering exclusively to
tourists, its situation on an eminent knoll overlooking
the towns and orange-groves contributed to make it widely
famous. In April, 1895, it was swept by fire, to be rebuilt on
larger and finer lines. The hotel La Pintoresca, on Fair Oaks
Avenue, burned four or five years ago, was another Pasadena
hostelry, where I often stopped when wishing to escape the
hurly-burly of city life. Now its site and gardens have been
converted into a public park.</p>
<p>In November, following the efforts made by the Board of
Trade to secure one of the veterans' homes projected by Congress,
the managers of the National Home for Disabled Volunteer
Soldiers visited Los Angeles. A committee, representing
business men and the Grand Army, showed the visitors around;
and as a result of the coöperation of General Nelson A. Miles,
Judge Brunson (representing Senator Jones) and others, three
hundred acres of the old San Vicente <i>rancho</i> were donated
by the Jones and Baker estates and the Santa Monica Land
and Water Company, as were also three hundred acres of the
Wolfskill Tract. Orchards were laid out, and barracks, chapel,
hospital and extra buildings for a thousand men erected. Near
this worthy institution, housing as it now does more than two
thousand veterans, has developed and prospered—thanks to
the patronage of these soldiers and their families—the little
town of Sawtelle.</p>
<p>In November, local Democratic and Republican leaders,
<span class="pagenum"><SPAN name="Page_587" id="Page_587">587</SPAN></span>
wishing to draft a new charter for Los Angeles, agreed on a
non-partisan Board consisting of William H. Workman,
Cameron E. Thom, I. R. Dunkelberger, Dr. Joseph Kurtz,
Walter S. Moore, Jeremiah Baldwin, General John Mansfield,
P. M. Scott, J. H. Book, José G. Estudillo, Charles E. Day,
Thomas B. Brown, W. W. Robinson, A. F. Mackey and George
H. Bonebrake; and the following 31st of May the Board was
duly elected. Workman was chosen Chairman and Moore,
Secretary; and on October 20th the result of their deliberations
was adopted by the City. In January, 1889, the Legislature
confirmed the action of the Common Council. The new charter
increased the number of wards from five to nine, and provided
for the election of a councilman from each ward.</p>
<p>As the result of an agitation in favor of Los Angeles, the
Southwest headquarters of the United States Army were transferred
from Whipple Barracks, Arizona, about the beginning
of 1887, the event being celebrated by a dinner to Brigadier-General
Nelson A. Miles, at the Nadeau Hotel. Within less
than a year, however, General Miles was transferred to San
Francisco, General B. H. Grierson succeeding him at this post.
<span class="pagenum"><SPAN name="Page_588" id="Page_588">588</SPAN></span></p>
<div style="break-after:column;"></div><br />